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Coming from a background in literature, I was looking for a school that would allow me to continue my studies in the field of culture. During my oral exams at NEOMA, I discovered the MSc Cultural & Creative Industries, which corresponded perfectly to what I was looking for. Thanks to this programme, I’ve been able to deepen my knowledge of the cultural industries (publishing, music, cinema, etc.), meet numerous professionals in the field and develop skills that have been an asset in my internship search. Today, I’m working where I wanted to be when I came to NEOMA: in the publishing industry.
I was eager to pursue a comprehensive and interdisciplinary education at NEOMA to refine my career goals and gain versatility in areas such as marketing, communication and finance. This MSc stands out for the quality of its professors and guest lecturers, as well as the relevance of the topics studied, which seamlessly translate into practical experiences in the professional realm. “How to engage with international clients? How to negotiate with a client? And, on what criteria is a client account strategic to develop?” These are some questions to which this MSc provides concrete answers. The MSc International Business Development is challenging, enriching and provides both the theoretical and practical knowledge necessary for an ideal launch into professional life!
This MSc has equipped me with the necessary skills and knowledge to pursue a diverse career within the luxury industry. I was excited to learn about various areas such as luxury brand management, marketing, strategy, operations, supply chain management and finance through a combination of coursework, case studies, and practical projects. The programme also provided me with a rare opportunity to learn from top-notch industry experts and visit luxury companies during our week-long Paris Study Tour, allowing me to gain firsthand insights into the workings of the industry. The programme gave me the opportunity to network with like-minded professionals and develop strong relationships that will benefit me throughout my career. In light of my experience, I strongly recommend this programme to anyone seeking a comprehensive and distinctive curriculum in luxury management. I am confident that the insights and real-world experiences that I gained from this programme will enable me to excel in my career. Overall, I am convinced that the IMLUX programme was the perfect opportunity for me to take a significant step forward in my professional path towards achieving my goals.
Hazel APPLETON Class of 2023
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