The Marketing Department specialises in a wide-variety of topics related to consumers, products, and marketing strategy. Faculty members also leverage cutting edge research and teaching methodologies to prepare students for an ever-changing marketplace. The faculty prides itself on its connections with businesses both nationally and internationally, which allow faculty members to develop high-quality case studies and a real-world focus on the issues that matter in the classroom and to practitioners. Looking towards innovation and special markets, such as tourism and luxury brands, the faculty aims to develop managers who are attuned to the ever-evolving reality of customers, businesses, and society.
Marketing Department professors conduct research on topics such as consumer behaviour, marketing strategy, innovation, branding strategy, B2B relationships, smart products, and social media analytics. The faculty are active in international conferences and publish in highly-regarded journals in the field, including the Journal of Marketing, Journal of Consumer Psychology, Journal of Marketing Research, Journal of Consumer Research, and the Journal of Product Innovation Management.