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Faculty & Research

Areas of Excellence: a 360° expertise for an impactful Research

    AI, Data Science & Business

    AI-based competitive advantage & growth


    This sub-area explores the business value of Industry 4.0, with a particular focus on AI technologies and analytics. Research in this sub-area focuses in particular on:

    1. how companies can use AI and analytics to create advantage,
    2. how AI and analytics can be used to digitally transform companies,
    3. the emerging AI-based business models,
    4. how AI and analytics are reshaping markets and industries. 

    Ongoing research projects include: 

    • How to make corporate governance include AI? 
    • Which are IoT competencies in Europe? 
    • How are technology markets shaped? 
    • What is the rise of industry 4.0? 

    RUSSO, M., A. CALOFFI, A. COLOVIC, P. PAVONE, S. ROMEO, F. ROSSI, "Mapping regional strengths in a key enabling technology: The distribution of Internet of Things competences across European regions", Papers in Regional Science, May 2022. 

    ACHARYA, A., S.SINGH, V.PEREIRA, P.SINGH, "Big Data, Knowledge Co-creation and Decision Making in Fashion Industry", International Journal of Information Management, October 2018, vol. 42 

    CÔRTE-REAL, N., P.RUIVO, T.OLIVEIRA, A.POPOVIC, "Unlocking the drivers of big data analytics value in firms", Journal of Business Research, April 2019, vol. 97 

    FOSSO WAMBA, S., M. QUEIROZ, L. TRINCHERA, "Dynamics between blockchain adoption determinants and supply chain performance: An empirical investigation", International Journal of Production Economics, November 2020, vol. 229 

    JAMMELI, H., R. KSANTINI, F. BEN ABDELAZIZ, H. MASRI, "Sequential Artificial Intelligence Models to Forecast Urban Solid Waste in the City of Sousse, Tunisia", IEEE Transactions on Engineering Management, June 2021 


    Examples of courses linked to this sub-Area include: "Blockchain and Fintech", "Search Engine Marketing and Community Management", "Data Analysis and Business Intelligence", "Machine Learning and Artificial Intelligence for Business" 

    Chairs, partners and funded projects 

    The AE includes one externally funded research project, AdoptBlockChain (Grand Est Region) , whose goal is to study the adoption of blockchain technology and its impact in the supply chain context 

    Professors: Fouad Ben Abdelaziz, Gaël Bonnin, Ana Colovic, Hamed Jalali, Vijay Pereira, Ales Popovic, Laura Trinchera.

    Several projects in the sub-AE are the result of collaborations with researchers from international institutions such as: School of Economics and Business-University of Ljubljana (SI), ESSEC Business School (FR), University of Florence (IT), University of Bahrain (BH), European Blockchain Center – IT University of Copenhagen (DK), Toulouse Business School (FR), Amity University Uttar Pradesh (IN), LUISS Business School (IT), Birkbeck University of London (UK), Curtin Business School (AU), University of Modena and Reggio Emilia (IT), Tunis University (TN), Jindal Global Business School (IN), School of Economics and Business-University of Ljubljana (SI), Sant'Anna School of Advanced Studies (IT)