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Faculty & Research

Areas of Excellence: a 360° expertise for an impactful Research

    The Complexity Advantage

    Value chain and operational complexity


    Today, businesses undergo constant proliferation and launch of new products, services, customers, suppliers, geographical markets, distribution channels, locations, and other relevant value chain elements. This subarea addresses various complexities of contemporary value chains and value networks, focusing especially on the structural complexity that arises in this context.  

    “This group is interested in understanding the effect of complexity on value chains' performance and risk exposure. Our main goal is to highlight the best strategies that make the suitable trade-off between structural complexity and operational costs and prepare for risk mitigation when disruption occurs due to operational complexity. The group is ready to use all different methodologies as long as it leads to its goals” says Mozart Menezes, the coordinator of this sub-AE. 

    Ongoing research projects include: 

    • How to deal with capacity volatility and design networks? 
    • How to use an algorithmic approach to optimise simultaneous decisions on location, capacity and product series? 
    • Which pricing and operation planning for new product launch? 
    • Which network design for new products? 
    • How to ensure financial performance considering product proliferation? 


    FENG, Y., MENEZES, M.,, "Integrated production and renewable energy generation in the presence of hydrogen energy storage", Production and Operations Management, Février 2022

    JALALI, H., A.ANSARIPOOR, P.DE GIOVANNI, "Closed-loop supply chains with complementary products", International Journal of Production Economics, November 2020, vol. 229 

    ROJAS GONZALEZ, S., H.JALALI, I.VAN NIEUWENHUYSE, "A multiobjective stochastic simulation optimization algorithm", European Journal of Operational Research, July 2020, vol. 284, no. 1 

    LAMAS, A., P.CHEVALIER, "Joint Dynamic Pricing and Lot-Sizing under Competition", European Journal of Operational Research, May 2018, vol. 266, no. 3 

    MENEZES M., PINTO R., “Product proliferation, cannibalisation, and substitution: A first look into entailed risk and complexity”, International Journal of Production Economics, Volume 243, 2022

    HYNDMAN, K.B., MENEZES, M., “Behavioral pitfalls of product proliferation in supply chains: An experimental study”. Decision Sciences, 2021

    MENEZES, M., H. JALALI, A. LAMAS, "One too many: product proliferation and the financial performance in manufacturing", International Journal of Production Economics, December 2021, vol. 242 

    MENEZES, M., D. RUIZ-HERNÁNDEZ, Y. -T. CHEN, "On the validity and practical relevance of a measure for structural complexity", International Journal of Production Economics, October 2021, vol. 240 

    RUIZ-HERNÁNDEZ, D., MENEZES, M., ZOUGGAR AMRANI, A. “An information-content based measure of proliferation as a proxi for structural complexity.” International Journal of Production Economics, 2019

    Research Talk, September 8th 2022, Paris Campus, Philip Bromiley, a high-level internationally prominent researcher in the field of strategy, organizational cognition and decision-making, management of complex organizations, including corporate planning systems, risk-taking, multivariate statistics, trust in organizations, accounting misrepresentation, product recalls.

    Community Building Meeting - November 4, 2021 – Paris Campus – Presentation of current projects and future directions 


    Examples of courses linked to this sub-Area include: "Operational Risk and Resiliency", "Operations Management", "Forecasting and Inventory Management", "Supply Chain Modeling" 

    Chairs, partners and funded projects 

    The sub-AE includes three externally funded research projects:  

    • FUMA (Normandy Region), whose goal is to help the Region redesign its logistic flows 
    • Logistic Park for the Future (Normandy Region, Ile de France Region), whose goal is to develop a new approach to logistic structures in “Vallée de Seine” that integrates economic growth and environmental challenges 
    • PORTERR  (Normandy Region), whose goal is to assess the efficiency of the port ecosystem in Normandy 


    The sub-AE also integrates the MOBIS Institute. Created in 2007 with an applied research orientation, the goal of MOBIS Institute is to better understand mobility under ecological and technological constraints 

    Professors: Oihab Allal-Chérif, Wenhong Ding, Florence Duvivier, Sara Jahanmir, Hamed Jalali, Alejandro Lamas, Mozart Menezes, Jérôme Verny, Bobo Zhang.

    Several projects in the sub-AE are the result of collaborations with researchers from international institutions such as:  University of Texas Dallas (US), Universidad Andres Bello (CL), Sheffield University Management School (UK), University of Bergamo (IT), University College for Financial Studies (ES), Shanghai University of Finance and Economics (CN), University of Avignon (FR), HIGHFI Lab (FR), Paris School of Business (FR) 

    Chairs, partners and financed projects

    FUMA (Normandy Region)
    Logistic Park for the Future (Normandy Region, Ile de France Region)
    MOBIS Institute