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Faculty & Research

Areas of Excellence: a 360° expertise for an impactful Research

    The World We Want

    Good health, well-being, and happiness


    Eat better and live healthily are the credos of well-being and happiness. However, social and economic forces can foster or hinder well-being. This subarea studies how and focuses on health promotion at all levels of analysis and through a wide range of economic, cultural, and social practices.  

    Ongoing research projects include: 

    • How to manage customer misbehaviour? 
    • What are the consequences of the consumption of processed food? 
    • Does GMO labeling policy help consumer choice? 
    • How are dietary habits and obesity linked? 
    • How do fake news spread? 

    CORNIL, Y., P.GOMEZ, D.VASILJEVIC, "Food as Fuel: Performance goals increase consumption of high-calorie foods at the expense of good nutrition", Journal of Consumer Research, August 2020, vol. 47, no. 2 

    FLETCHER-BROWN, J., D. CARTER, V. PEREIRA, R. CHANDWANI, "Mobile technology to give a resource-based knowledge management advantage to community health nurses in an emerging economies context", Journal of Knowledge Management, August 2021, vol. 25, no. 3 

    FLETCHER-BROWN, J., V.PEREIRA, M. W.NYADZAYO, "Health marketing in an emerging market: The critical role of signaling theory in breast cancer awareness", Journal of Business Research, May 2018, vol. 86 

    GOMEZ, P., C.  O.  C. WERLE, O. CORNEILLE, "The pitfall of nutrition facts label fluency: easier-to-process nutrition information enhances purchase intentions for unhealthy food products", Marketing Letters, March 2017, vol. 28, no. 1 

    KUPPELWIESER, V. G., P.KLAUS, "Revisiting the Age Construct: Implications for Service Research", Journal of Service Research, November 2020 

    Editors Talk –September 16, 2021 – Online - Guest speaker: Dr Colin Higgins, Co-Editor of Business & Society, associate Professor in the Department of Management and Associate Dean (International & Partnerships) at the Deakin Business School in Melbourne Australia 


    Examples of courses linked to this sub-Area include: "Diversity & Sustainability Management in the Luxury Industry", "The Social Impact of Globalisation and innovation", "Innovation in Nutrition & Health 

    Professors: Amin Attari, Gaël Bonnin, Pierrick Gomez, Youngju Kim, Volker Kuppelwieser, Aikaterini Manthiou, Vijay Pereira, Julia Pueschel, Jean-Baptiste Suquet, Mourad Touzani, Nadia-Yin Yu, Maria-Caroline Zanette.

    Several projects in the sub-AE are the result of collaborations with researchers from international institutions such as:  Indian Institute of Technology (IN), University of Oklahoma (US), University of Wisconsin-Madison (US), Université Aix Marseille-CRET-LOG (FR), University of Canterbury (NZ), the University of Texas at El Paso (US), INSEAD (FR), Birla Institute of Technology and Science Pilani (IN), State Bank Institute of Leadership Kolkata (IN), Roger Williams University (US), Concordia University (CA), International University of Monaco (MC), Texas State University (US), University of Wyoming (US), University of British Columbia (CA), University School of Management Studies-Guru Gobind Singh Indraprastha University (IN), Georgia Southern University (US), Swansea University (UK), Link Campus University Rome (IT), Hope College (US), Indian Institute of Management IIM Vishakhapatnam (IN), University of Petroleum and Energy Studies Uttarakhand (IN), University of Alabama (US)