Conference Report: “How to optimise your marketing and communication strategy using Big Data”
Published on 07/10/2017
Career paths are constantly changing in today’s environment. In the face of this, NEOMA BS endeavours to provide each one of its students with the professional skills and agility they require to successfully navigate their way through the job market with its multiple career types.
Another transformation is completely changing the way we work: digitisation, and particularly Big Data. It is becoming a major strategic issue for businesses. Thus, students on the Masters in MS Corporate Communication Strategies and Marketing and Data Analytics organised a conference on our Paris campus on 29 June entitled “How to optimise your marketing and communication strategy using Big Data.” The aim of the event was to understand how to exploit the potential of data to optimise client pathways in the field of marketing and communication.
The audience of around 40 students watched presentations of case studies by top-level speakers: Paul Fournier, Innovation and Datalab Manager at GRDF, and Alexandre Combessie, Data Scientist at Dataïku.
The experts shared their analysis and observation on the evolution of Big Data in business, its impact on marketing and communication strategy, and on the relation between Data Science and customer satisfaction client.
After the presentations, the participants continued their discussions and strengthened their professional network during an informal drinks reception.