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Confucius Institute Day, a Chinese cultural event celebrated simultaneously all over the world, took place this year on 27 September. On this occasion, the NEOMA Confucius Institute for Business – Rouen organised a day devoted to discovering alternative aspects of China.
In line with its dual mission of helping both companies and individuals to discover China, the NEOMA Confucius Institute for Business – Rouen proposed activities for all throughout the day.

For companies, a roundtable took place in the morning on the topic of “Working with China: professional and personal challenges.” With the help of feedback from participants, the conversation gave insights into the challenges and characteristics of intercultural management, problems related to diversity management etc. (find out more).

In the afternoon, nearly 300 people, young and old, families and friends, took part in the introductory events and workshops proposed: dance, cooking, traditional makeup, calligraphy, strategy games, introduction to the Chinese language, presentation of the Chinese martial arts Wushu, Taijiquan, QiGong, fans, paper cutting and the tea ceremony. The backdrop to all this was an exhibition of photos by a NEOMA BS alumnus working as an expatriate in Shanghai.

At the end of the day, all the participants released traditional Chinese sky lanterns made of rice paper, used in traditional Chinese celebrations.

See the photos of the event

NEOMA Confucius Institute for Business – Rouen would like to express its grateful thanks to all the speakers and associations present for their help and enthusiasm, and   also to its partners: The Rouen-Normandy  Metropolitan Area (formerly CREA), the Upper Normandy Region and the University of Nankai.

Upcoming event: 20 November
For entrepreneurs, company heads and professionals.

  • From 4pm to 6pm: Debate on the topic of: “Are you ready to connect with the value chain of Chinese companies in Europe?”
  • 6pm onwards: Networking drinks reception

Jointly organised with Rouen Normandy Invest

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Find out more about the NEOMA Confucius Institute for Business – Rouen: confucius.neoma-bs.fr