Consultant for a startup ? the textbook case of the Advanced Master in Corporate Communications Strategies
Published on 11/18/2019
Throughout this year, the students of the advances masters in corporate communications strategies will work as consultants to solve the communication issues of startups, thanks to concrete cases.
October marks the beginning of the Consulting project for Advanced Masters in Corporate Communications Strategies students. A learning exercise based on real cases so students are confronted with the realities of the market and customer constraints. "The idea is to allow our students to work closely with a start-up over the course of the year," explains Pierrick GOMEZ, head of the Advanced Master in Corporate Communications Strategies. "Start-ups all have very specific communication needs and the importance of communication when it comes to launching a start-up is well-known."
Part of the programme involves the NEOMA students working on the communication strategy for a number of start-ups throughout the year. From the stages of development right up to the launch. "As such they'll develop their ability to carry out a diagnosis, build a communication strategy and develop their creativity skills with student designers." Indeed, this programme is organized in partnership with the Intuit.lab School of Design.