Creativity in Marketing: Bruno Godey honoured
Published on 09/18/2018
Bruno Godey, Marketing professor at NEOMA Business School received the “L’Oréal Professorship in Creativity Marketing Award on Beauty and Marketing” during the 2018 Global marketing Conference held at Tokyo, Japan in July.
Organised by the Global Alliance of Marketing & Management Associations (GAMMA), the conference gathered world-renowned, multidisciplinary scholars and business practitioners to present concepts and their analyses about marketing.
Bruno Godey convinced the jury with his paper “Why are some objects more appealing than others to consumers? Development of a measurement scale of aesthetic style for design products" co-written with Joëlle Lagier.