The students on the Master in Corporate Communication Strategies ended their digital communication seminar by facing each other for the business game Simbound. Using the specialised e-learning platform, the students combined and put into practice different facets of digital marketing.

The game tested their knowledge of strategic and operational aspects of digital marketing (defining a web-marketing strategy, setting up sponsored campaigns, optimising a website’s landing page, designing e-mail campaigns, and analysing performance indicators).

“This simulation gave me my first experience of SEA. The hands-on approach meant we could put into practice what we had learned in class,” explains Marie-Victoire Wolff – a student in the Masters in Corporate communication Strategies. “It was really very interesting; getting real-life experience made the experience a memorable one.”

The project fully illustrates the NEOMA Business School teaching approach that focuses on “learning by doing.” The Master in Corporate Communication Strategies particularly encourages hands-on experience of managerial issues, as do all the School’s programmes.