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Digital transformation of tourist sites: the visitor’s experience

Published on 27 June 2018 by NEOMA

  • Digital@NeomaBS
  • Impacts
  • Insights
  • Research
  • VR AR

Technology is often seen as a miracle solution, but often, the way it is implemented is not sufficiently studied beforehand nor analysed afterward.
As part of the European project VISTA-AR, which aims to introduce virtual and augmented reality technology to tourist sites, Gaël Bonnin, professor of Marketing and SPoC Institute director at NEOMA BS, studies the visitor’s experience. Presentation…

>Discover all articles and videos about VISTA-AR project

Project website: www.vista-ar.com


Programme priority: To realise the potential of natural and cultural assets to deliver innovation and sustainable growth.

Budget received from the European Union: 5 379 483.62 €

Total project budget: 7 826 351.37 €

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