Digital transformation of tourist sites: the visitor’s experience
Published on 27 June 2018 by NEOMA
- VR AR
Technology is often seen as a miracle solution, but often, the way it is implemented is not sufficiently studied beforehand nor analysed afterward.
As part of the European project VISTA-AR, which aims to introduce virtual and augmented reality technology to tourist sites, Gaël Bonnin, professor of Marketing and SPoC Institute director at NEOMA BS, studies the visitor’s experience. Presentation…
Project website: www.vista-ar.com
Programme priority: To realise the potential of natural and cultural assets to deliver innovation and sustainable growth.
Budget received from the European Union: 5 379 483.62 €
Total project budget: 7 826 351.37 €