The visitors’ experience is not limited to the heritage site itself: it begins when they start preparations for the visit and continues until the visitors return home. This visitor experience should be therefore thought on a scale of what we refer to as “destination tourism”.

As part of the European project VISTA-AR, which aims to introduce virtual and augmented reality technology to tourist sites, Sylvie Jolly, Tourism Expertise for NEOMA BS presents the challenges of tourism innovation for territories.

>Read more about the VISTA-AR project: news and videos

Programme priority: To realise the potential of natural and cultural assets to deliver innovation and sustainable growth.

The allocated budget is €8,292,568.68 with European Regional Development Fund (ERDF) co-funding of 69%.

This includes an extension with budget awarded in November 2020 to allow the project to mitigate the risks of the pandemic.