The work of the guides will be impacted from the moment when it is considered that the experience of visit will go through technological devices of virtual reality or augmented reality. This comes to question the model of the guided tour with a human interlocutor and the possible emergence of a combination model.

As part of the European project VISTA-AR, which aims to introduce virtual and augmented reality technology to tourist sites, Jean-Baptiste Suquet, Coordinator VISTA-AR project for NEOMA BS considers the impact of digitalisation on the work of tourist guides.

read more about VISTA-AR project

Programme priority: To realise the potential of natural and cultural assets to deliver innovation and sustainable growth.

The allocated budget is €8,292,568.68 with European Regional Development Fund (ERDF) co-funding of 69%.

This includes an extension with budget awarded in November 2020 to allow the project to mitigate the risks of the pandemic.