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Thematics :

Volker KUPPELWIESER professor in Marketing Department at NEOMA BS was awarded a Citation of Excellence for his paper ‘’Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research’’, published in European Business Review (cowriters: Hair Jr. J.F., Sarstedt M., Hopkins L).

Each year Emerald Group Publishing selects a small number of high impactful and cited papers relating to the areas of Business Management, Finance, Accounting, Economics and Marketing. In the area of Marketing, Emerald selected one of Volker Kuppelwieser’s works this year.

>Read more about Emerald Citations of Excellence winners 2017