L’Oréal Brandstorm is an international competition, in which ten French schools compete: HEC, ESSEC, ESCP, EDHEC, EM Lyon, Audencia, NEOMA BS Reims Campus, Science Po Paris, Dauphine, Agro Paris Tech.
The final of the 2014 edition was held on Friday 25 April at the head office of L’Oréal, in front of a jury made up of Marketing and Human Resources experts from the company.

And  Chloé Brouard, Louis Daigremont and Thomas Daussin, three students from NEOMA Business School, campus Reims were the proud winners of the L’Oréal France final!
We would like to give them our warmest congratulations, together with their coaches Aude Girard and Michael Demazure and also Françoise Collard, who coordinates the Brand Management elective in the MGE programme.

NEOMA Business School will thus represent France in the international final on 12 June, at which 44 of the most prestigious educational institutions in the world will be competing.

The success confirms the great quality of the teaching at NEOMA BS, together with its expertise, ansd so to improve its reputation with L’Oréal, the grandes écoles and universities and all the companies that follow this competition with great interest.

The competition is organised at NEOMA BS Reims Campus in the Brand Management elective of our Master Grande Ecole programme (MGE), which is coordinated by Françoise Collard.
This year the students were given the opportunity to work on the brand Kiehl’s. They took on the role of international marketing team with the objective of developing a cosmetics brand for men.

We wish them good luck for the world final, and are sure that they will defend the colours of NEOMA Business School to the very best of their ability!

Françoise COLLARD coordinates the Brand Management elective in the MGE programme and is director of the Master of Science in Marketing Intelligence and Innovation at NEOMA BS Reims campus.