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CES 2017, the Las Vegas consumer electronics fair took place between 5 and 8 January. With more than 170 000 visitors and nearly 3 900 exhibitors from all over the world, CES has established itself as the essential annual event for High-Tech start-ups. And Victoria Benhaim, who graduated from our Master in Management Programme in 2014, was lucky enough to take part.

Victoria runs LIVA, a start-up which has become extremely successful after being nurtured by the NEOMA Business School business incubator. “Victoria’s success, and that of her company LIVA, encourages us in our commitment to nurture constantly our students’ desire to become entrepreneurs and to innovate,” stresses Denis Gallot, Director of the incubator and of NEOMA Business School’s Rouen Campus. “We can only rejoice in this success and encourage her in these new projects, since she offers our students a wonderful example of the possibilities they have even before they leave the School.”

Her experience in the Entrepreneurship major of the Master in Management programme and in the School’s incubator, followed by LIVA’s undeniable market success have encouraged Victoria to launch a new entrepreneurial project, i-lunch.

Her new project was selected by “Village by CA,” another business incubator, to take part in the trade fair in Las Vegas in January.

And what will Victoria remember CES 2017 for? For meetings, contacts, excitement, and new development opportunities for i-lunch. “Ultimately, CES in Las Vegas gave us a lot more than I had expected… It gave us the opportunity to test the attractiveness of our project and to develop our ideas based on what is already happening in the United States,” explains Victoria. “It also gave us an opportunity to envisage expanding into the American market thanks to new contacts and partners who can support us there. It was an amazing experience!”