In February 2004, Mark Zuckerberg founded what was to become one of Internet’s greatest successes: Facebook.

Originally developed to fulfil a student need, the social network has developed constantly, adding new functions but also buying up important firms in the digital sector such as Instagram and WhatsApp. Facebook has become a lot more than a social network.

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Today it has become an ecosystem that adapts to all its users’ needs - not just students any more but anybody and everybody, including companies.

Alain Goudey, professor in the Marketing Department and Olivier Bourgeois, Community Manager at NEOMA Business School give us their expert views on this world-famous colossus.