On the eve of the César and Oscar ceremonies, Eric LEDELEY, Professor of Cinematic Economics at NEOMA BS, reveals the economic stakes behind these awards, granted to cinema professionals by their peers.

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“More than just artistic awards, the Oscars, in particular, are above all a business.” An “Oscar campaign” is organised beforehand, backed by enormous sums of money, with the aim of winning the precious statuettes.  And for the winners, the return on investment is guaranteed.

Eric LEDELEY is a professor at NEOMA Business School, Reims campus, in the department of People and Organisations. [+]