Ferrero Kinder case study, a huge surprise for NEOMA students!
Published on 02/4/2020
A hundred or so Master in Management students are currently working on a case study for the Kinder brand. An ambitious and highly strategic project for students who have opted to specialise in Marketing....
Ferrero is one of NEOMA BS's main partners and students are currently working on a number of business cases for the company. Students in the last year of their Master's in Management course, who have chosen the Marketing Brand & Business Development specialisation, are working on a Kinder-Ferrero case study.
"128 students have been working on an exciting challenge: the communication relationship between the parent brand and the sub-brands for the power brand Kinder," explains Isabelle Ulrich, associate professor and specialization manager.
Divided into small groups, the students analysed a wide range of the brand's ads and learned about the media investment policy. Their objective: to develop a set of recommendations for Ferrero's Kinder Marketing team for next year's communication campaign.
“The students thoroughly enjoyed working on this case study," says Isabelle Ulrich. "They have many medias resources at their disposal and, from a strategic point of view, the case is very interesting for their specialisation.”