Nearly 100 guests attended the event, mostly students and graduates of the programme, which trains experts in consumer marketing. The guests particularly enjoyed a talk by François Laurent, co-president of the National Association of Marketing Professionals (Association nationale des professionnels du marketing - ADETEM) about marketing in the future.
A discussion entitled “Challenges and prospects for marketing: different perspectives” was then held between a panel made up of graduates from the programme working in different sectors with extensive experience of the marketing issues and problems:
Hervé BECK (EDM 1993), Global Director e-commerce & Digital Marketing, Royal Canin – Mars Petcare
Alain SULTAN (EDM 1995), Director of Marketing Innovation, Eugène Perma
Séverine MALMEJEAN (EDM 2001), Sales Force Solutions and Perfect Stores Expert, Iri France
Benoit LOHIO (EDM 2005), Customer Director Food Categories, Unilever France
Vincent CHRISTEN (EDM 2005), Consulting Director, Sorgem International Market Research
A drinks reception concluded the evening, giving everyone an opportunity to develop their network and chat to former fellow students, current students and the programme’s management team.