NEOMA Business School, which has been present in China for 10 years through its two founding schools, celebrated its productive partnership in Beijing on 14 January.

François BONVALET, NEOMA Business School Associate Dean for Development and International Relations, took advantage of the event to explain the importance of China for the new school, born out of the merger of Reims Management School and Rouen Business School, and present its strategy in the country.

The guest of honour, UIBE, the University of International Business and Economics, a partner of the CESEM and MSc in Retail Management programmes at NEOMA BS, was represented by Dr Yang Feng Hua, Vice-chair of the Council, Mr Xiao Hai Quan International Director and Prof Li Bao Yuan, Director General of the School of Executive Education.

The French Embassy in China was also present, represented by Paul MARIA, Economic Advisor for Commercial, Bilateral and European Affairs and Dr Laure CASTIN, University Cooperation Officer.  

Thanks to its long-lasting, quality partnerships in China, NEOMA BS is the only French school to appear in the list of schools for choosing post-Gaokao (equivalent of the Baccalaureate) studies, and all its programmes are recognised by the Chinese Ministry of Education.