Published on 05/18/2015
NEOMA Business School and Nankai University have signed a strategic partnership to set up a joint school. The agreement, signed in the presence of Laurent Fabius, Minister for Foreign Affairs, is a key step before the project receives definitive approval from the Chinese Ministry. This new location, in one of China’s most powerful economic hubs, is in completely in line with the School’s internationalisation strategy.
NEOMA Business School exports its academic excellence to China
The School will offer a wide range of undergraduate and graduate programmes on our new campus, perfectly suited to the needs of the local market.
NEOMA Business School’s medium-term aim is to attract 1500 top-quality students from all over Asia. It will rely on the selective recruitment network of its partner, Nankai University, currently considered as one of China’s leading schools. At the end of their programme, students will be awarded a double degree from Nankai and NEOMA Business School.
On this offshore campus, the priority of NEOMA Business School will be to deliver the same quality of teaching and services as that offered on its French campuses. Students will have access to the same level of services as those offered in France, and we are planning to recruit a management team onsite. Programmes will be co-organised with Nankai University and some classes will be taught by full-time NEOMA Business School faculty, to guarantee the teaching contents of the curricula. Programmes will be delivered in partnership with Nankai faculty and will be developed in Asia for an Asian audience.
Cutting-edge infrastructure at the heart of one of China’s economic hubs
Students will work in an environment of academic excellence, which already hosts nearly 25 000 learners. However, the joint school will benefit from its own campus, offering the best of working conditions woith lecture theatres, classrooms and student accommodation.
The campus will be located in the Tianjin Economic-Technological Development Area (TEDA), at the heart of one of China’s economic nerve centres. Just half an hour from Beijing, TEDA hosts 13 000 firms, which will give the School the perfect opportunity to strengthen its reputation in this dense network of highly international firms.
An internationalisation strategy based on historical relationships
This announcement is fully in line with the School’s internationalisation strategy. We aim to develop our reputation in Asia as a European expert in management and business education. The launch of this joint school will further the development of NEOMA Business School in Asia.