Students from NEOMA Business School's International Master in Luxury Management were invited to Ruinart, the oldest champagne house in Reims, on October 12th, as part of LVMH’s Journée particulières.

It was an incredible immersive and interactive experience: a visit to Ruinart’s underground cathedrals, based on the five senses, and hosted by passionate collaborators. An original approach of immersion in the history and the universe of champagne for those students who have chosen to specialize in the luxury industry.

“Company visits allow us to immerse students in real issues, which will be touched on again in class. Our Masters program allows us to understand the transversal management of luxury houses: it is important to be able to work on real cases,” explains Emmanuelle Rigaud, Head of the International Master in Luxury Management at NEOMA Business School (IMLUX).

Maison Ruinart is part of the MHCS Group (Moët Hennessy Champagne Services), a historical partner of NEOMA BS in our Grand Est (north-eastern) territory. We share a strong commitment to developing close ties between students and businesses.

Thanks to this exclusive visit, the staff of Ruinart House have been able to exchange with thousands of millennials from all over the world: their customers and employees of tomorrow!

>Learn more about the International Master in Luxury Management at NEOMA Business School, double degree with MIP Politecnico di Milano Graduate School of Business