The legendary Maison Guerlain was on NEOMA Reims Campus last December for an inspiring session with the International Master in Luxury Management students.

A dynamic employer branding strategy

During an open and interactive session with IMLux students, Clément Pech, Innovation & Development HR Director and Frank EBEL, Directeur Director EMEA subsidiaries-export for Guerlain shared their thoughts and insights on what will be the future of Guerlain from a brand and talent perspective. “I hope all these tips and insights were useful for the students thinking on how to orientate their career in the luxury industry!” declares Clément Pech.

Viktoriia Mikhailova, E-Business Manager EMEA at Guerlain, decoded the main challenges on e-business in Europe of the luxury brand and what are the different roles at each level of the organisation to contribute to this thrilling journey.

Inspiring career testimonials

Two NEOMA alumni, Anne-Sophie ANDRIANA, Regional Sales Director Europe (MiM 2007) and Célia PUCCI, Operational Marketing Project Manager EMEA (MiM 2020) gave a concrete projection and examples of career paths, and what is the Guerlain experience from inside.

“Welcoming Team Guerlain to NEOMA Reims campus was one of the standout moments of the first semester so far. The IMLux students were truly fortunate to exchange with Guerlain executives.” Says Dilip Subramanian, Head of NEOMA International Master in Luxury Management programme.