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As part of their Digital Transformation course with Alain Goudey, students of the Advanced Master in Marketing and Data Analytics visited the Paris headquarters of Google.

Salime NASSU, Head of France Marketing Google Cloud and Kristine NALTCHADJIAN, Head of EMEA Partner Marketing, presented the company’s current objectives: to put the user back at the centre of the strategy by offering experiences and micro-moments rather than services. Digital Transformation, with its three components of Digital Behaviour, Human Resources and Marketing, is one tool in that can serve this strategy.
In addition to getting to know the business, this type of visit offers an opportunity for students to gain a fresh, critical viewpoint when they return to class, where they will be invited to apply their analytical skills to what they have learned.

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