Marketing Research and Decision Making Master students welcome Paramount Pictures for a meeting on digital Marketing !

Paramount Pictures, one of the world's leading film production companies, spoke to students on the Advanced Master's Degree in Marketing Research & Decision-making on the themes of digital strategy and performance monitoring.

​​The exercise was part of the Relationship Marketing & CRM module and allowed students to discover and contrast the challenges and opportunities of digital animation in the world of cinema.

The session covered a number of areas, from the different phases involved in film production (creation, teasing, release and re-release), to content issues, engagement on social media and conversion campaigns, before concluding with data, dashboards and key performance indicators.