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Marketing research seminars

Published on 04 February 2021 by NEOMA

NEOMA BS Marketing research seminar series is the research seminar organised by the marketing department and is open to all.

This seminar covers all marketing-related research field and takes place on every first Thursday (between 2:30pm and 4:30 pm) of a month. Each session is composed of two research talks (1 hour per each): one of external invited researcher and the other of internal faculty member.

The seminars take place on NEOMA BS Paris campus, 6 rue Vandrezanne – Immeuble Zenith – 75013 Paris

Due to the Covid 19 Pandemic, currently the seminar is held online.

 Contact for any query about seminar and for research talk proposal: Mourad TOUZANI (Mourad.touzani@neoma-bs.fr) or Haosheng FAN (haosheng.fan@neoma-bs.fr) research seminar coordinators in Marketing Department.

Scheduled seminars 2021-2022

The schedule will be updated in a regular basis

Thursday, October 21, 2021 at 2:00 pm, online via Zoom

Noelle CHUNG (NEOMA):When Do Business Buyers Offer Suppliers a “Second Chance” After Being Betrayed? The Role of Emotions in Business Buyers’ Betrayal Experience”

Thursday, December 9, 2021 at 2:00 pm, online via Zoom

  • 2:00-3:00 pm: Fanny CAMBIER (NEOMA): “Fallible Service Robots at the Frontline: How Choice to Interact with Them Improves Service Satisfaction and Repurchase Intentions”
  • 3:00-4:00 pm: Ralf van der Lans (Hong Kong University of Science and Technology): “Online Advertising Suppresses Visual Competition during Planned Purchases”

Thursday, April 7th, 2022, at 2:00 pm, online via Zoom

  • Lana NAN (NEOMA): “Product Assortment Size and Brand Perception”
  • Haosheng Fan (NEOMA): “Role of Pictures on Consumer Price Sensitivity”

Previous seminars


  • Stefano PUNTONI (Rotterdam School of Management, Erasmus University, Netherlands): “Consumers and autonomous technology: An emerging framework”
  • Satadruta MOOKHERJEE (NEOMA): “Digital Signaling Strategies: A Comparative Analysis.”
  • P.K. Kannan (Robert H. Smith School of Business at the University of Maryland): “Identifying Market Structure: A Deep Network Representation Learning of Social Engagement”
  • Tom KIM (NEOMA): “Perceived Disease Cause and Preference of Treatments” 
  • Joonas Rokka (EM Lyon): “Doing videography in consumer and marketing research”
  • Julia Pueschel, Maria Carolina Zanette, and Mourad Touzani (NEOMA): “Re-arranging dressing practices: the role of objects in spreading ugly luxury”
  • Xiaoling LI, (London School of Economics and Political Science): “Digital Piracy, Creative Productivity, and Customer Care Effort: Evidence from the Digital Publishing Industry”
  • Jaakko ASPARA (NEOMA): “Effect of intelligence on consumers’ responsiveness to a pro-environmental tax: Evidence from large-scale data on car acquisitions of male consumers”






FAN Haosheng