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Thematics :

The departmental research seminars aim to foster intellectual exchange and provide a platform for discussion on the latest advancements in the field of marketing.

This seminar covers all marketing-related research field and are open to all.

Contact:  Ismail Erzurumlu et Haosheng FAN, research seminar coordinators in Marketing Department.

Scheduled seminars 2023-2024

The schedule will be updated in a regular basis

November 23, 2023 – 14:00 to 15:00  – Rouen Campus G121 and online 

  • Billur Akdeniz (NEOMA BS- Visiting Scholar and the University of New Hampshire) –  The Impact of Sustainable New Product Development on Consumers’ Attitudes toward Brands in the Luxury Fashion Industry

February 29 – 14:00 to 14:50 – Rouen Campus E022 and online

  • Prof. Camen The (NEOMA BS) – When Virtual and Physical are Brought Together via Augmented Reality (AR): A Mixed-Method Approach of Understanding AR Affordances and Its Design in Offline Retail

Previous seminars



  • Noelle CHUNG (NEOMA):When Do Business Buyers Offer Suppliers a “Second Chance” After Being Betrayed? The Role of Emotions in Business Buyers’ Betrayal Experience”
  • Fanny CAMBIER (NEOMA): “Fallible Service Robots at the Frontline: How Choice to Interact with Them Improves Service Satisfaction and Repurchase Intentions”
  • Ralf van der Lans (Hong Kong University of Science and Technology): “Online Advertising Suppresses Visual Competition during Planned Purchases”
  • Lana NAN (NEOMA): “Product Assortment Size and Brand Perception”
  • Haosheng Fan (NEOMA): “Role of Pictures on Consumer Price Sensitivity”


  • Stefano PUNTONI (Rotterdam School of Management, Erasmus University, Netherlands): “Consumers and autonomous technology: An emerging framework”
  • Satadruta MOOKHERJEE (NEOMA): “Digital Signaling Strategies: A Comparative Analysis.”
  • P.K. Kannan (Robert H. Smith School of Business at the University of Maryland): “Identifying Market Structure: A Deep Network Representation Learning of Social Engagement”
  • Tom KIM (NEOMA): “Perceived Disease Cause and Preference of Treatments” 
  • Joonas Rokka (EM Lyon): “Doing videography in consumer and marketing research”
  • Julia Pueschel, Maria Carolina Zanette, and Mourad Touzani (NEOMA): “Re-arranging dressing practices: the role of objects in spreading ugly luxury”
  • Xiaoling LI, (London School of Economics and Political Science): “Digital Piracy, Creative Productivity, and Customer Care Effort: Evidence from the Digital Publishing Industry”
  • Jaakko ASPARA (NEOMA): “Effect of intelligence on consumers’ responsiveness to a pro-environmental tax: Evidence from large-scale data on car acquisitions of male consumers”