Ouvrir le menu

News

Marketing research seminars

Published on 04 February 2021 by NEOMA

  • Corps professoral
  • Research

NEOMA BS Marketing research seminar series is the research seminar organised by the marketing department and is open to all.

This seminar covers all marketing-related research field and takes place on every first Thursday (between 2:30pm and 4:30 pm) of a month. Each session is composed of two research talks (1 hour per each): one of external invited researcher and the other of internal faculty member.

The seminars take place on NEOMA BS Paris campus, 6 rue Vandrezanne – Immeuble Zenith – 75013 Paris

Due to the Covid 19 Pandemic, currently the seminar is held online.

 Contact for any query about seminar and for research talk proposal: Mourad TOUZANI (Mourad.touzani@neoma-bs.fr) or Amy SONG (amy.song@neoma-bs.fr) research seminar coordinators in Marketing Department.

Scheduled seminars 2021-2022

The schedule will be updated in a regular basis

Thursday, October 21, 2021 at 2:00 pm, online via Zoom

Noelle CHUNG (NEOMA):When Do Business Buyers Offer Suppliers a “Second Chance” After Being Betrayed? The Role of Emotions in Business Buyers’ Betrayal Experience”

Thursday, December 9, 2021 at 2:00 pm, online via Zoom

  • 2:00-3:00 pm: Fanny CAMBIER (NEOMA): “Fallible Service Robots at the Frontline: How Choice to Interact with Them Improves Service Satisfaction and Repurchase Intentions”
  • 3:00-4:00 pm: Ralf van der Lans (Hong Kong University of Science and Technology): “Online Advertising Suppresses Visual Competition during Planned Purchases”

 

Previous seminars

2020/2021

  • Stefano PUNTONI (Rotterdam School of Management, Erasmus University, Netherlands): “Consumers and autonomous technology: An emerging framework”
  • Satadruta MOOKHERJEE (NEOMA): “Digital Signaling Strategies: A Comparative Analysis.”
  • P.K. Kannan (Robert H. Smith School of Business at the University of Maryland): “Identifying Market Structure: A Deep Network Representation Learning of Social Engagement”
  • Tom KIM (NEOMA): “Perceived Disease Cause and Preference of Treatments” 
  • Joonas Rokka (EM Lyon): “Doing videography in consumer and marketing research”
  • Julia Pueschel, Maria Carolina Zanette, and Mourad Touzani (NEOMA): “Re-arranging dressing practices: the role of objects in spreading ugly luxury”
  • Xiaoling LI, (London School of Economics and Political Science): “Digital Piracy, Creative Productivity, and Customer Care Effort: Evidence from the Digital Publishing Industry”
  • Jaakko ASPARA (NEOMA): “Effect of intelligence on consumers’ responsiveness to a pro-environmental tax: Evidence from large-scale data on car acquisitions of male consumers”

 

Professor

Image(prof.photo).alt
TOUZANI Mourad

Contact us

Contact us

  • *required fields