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In terms of start-up creations, a clear trend is emerging: that of mobility. From plane-sharing, to the space train and electric scooter-sharing, innovation in this sector is booming. Renowned for its leading position in the field of mobility, NEOMA BS provides young entrepreneurs and start-uppers with a comprehensive support system and range of initiatives related to mobility. Gwendal Rozier, Mobility Accelerator manager at NEOMA BS, Rouen, confirms this current surge in innovation in the mobility sector and shares his point of view.

NEOMA BS: Have you also noticed this acceleration in mobility-related innovation?

thumb gwendal rozierGwendal Rozier, NEOMA BS Mobility Accelerator manager: Statistically, a significant number of new start-ups will focus on mobility because it is a key and prevailing issue in our daily lives. Mobility is a long-term trend because it affects 100% of all sectors: from cosmetics to agriculture and personal services.

Another phenomenon has recently strengthened this impetus. Many companies provide a service related to mobility and logistics, although their trade name suggests otherwise. I am thinking in particular of two companies in Rouen, Potimarron (an online market) and Alternoo (a local organic online grocery store), both specialising in food products, but whose service is largely based on delivery and therefore mobility.

NEOMA BS: How do you explain this trend?

Gwendal Rozier: All economic sectors can see their mobility needs increasing in general. Large transport companies such as DHL or UPS are continually required to improve their quality of service and optimise their delivery times and costs in order to best meet their customers' needs. To do so, they are introducing new devices: applications, services or products, management software, even tracking. The environment is in constant flux and this opens up a whole field of opportunity and range of possibilities for start-ups, who bring solutions that reflect the demand from consumers and companies.

NEOMA BS: Within the NEOMA BS incubator, which start-ups would you say represent this trend most?

Gwendal Rozier: The NEOMA BS Incubators have witnessed the launch of some really successful start-ups. I am thinking in particular of Ulysse Travel, which allows you to find the cheapest tickets, or Marché Privé, which digitizes local shops (green-grocer's, baker's, fishmonger's, butcher's, etc.), these start-ups are now well established on their markets.

NEOMA BS: What is the latest news concerning the NEOMA BS Mobility Accelerator?

Gwendal Rozier: We (Ed Tech Accelerator and Mobility) are launching our first acceleration programme, which will include ten or so companies for two to three months. These companies’ stages of development may differ, but all have a promising business model: at least one team, one satisfied customer, one acceleration project and one activity in our respective sectors.

Finally, to conclude and to encourage reflection, I would like to add this personal question: we have never had so many efficient means of transport, and yet we have never spent as much time travelling in the entire history of humanity. We have to go faster and further, but what for? What if new mobility was measured in terms of Gross National Happiness rather than Gross National Product?

To support the development of the business model on the Accelerator programme, we have added questions of social utility, impact measurement and the entrepreneur's personal objectives. A means to achieving "total success" for the company, namely fast and responsible growth.