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Thematics :

NEOMA BS very first PhD Cohort was off to a roaring start early October on the Paris campus!

Jungsun CHO, who pursues her research in marketing, explains why she chose NEOMA BS:

"My 13 years of work experience had reaffirmed my thirst for deeper scholarly knowledge. I believe NEOMA Business School is an ideal springboard to attain my goal. Unique and intensive lectures by renowned professors improve my academic skills and networking with classmates from around the world helps me develop professional competencies."

Over the course of a week, students studied research methodology, followed by an exploration of qualitative analysis. The week-long residential seminar was also an opportunity for PhD students to meet, and work with, NEOMA BS other doctoral students enrolled in the DBA programme.

Peiran GUO, who specializes in finance, adds:

"With one-on-one tutorial focusing on various topics, we engaged immediately in proposing research questions and scientific questions. After the first step, the qualitative courses provide us an original perspective of conducting research which might be overlooked, and turns out to be productive."

The next residential seminar will take place late November on the Paris Campus, with courses on data analysis and experimental design.

>read more about NEOMA BS PhD programme