NETWORK BUILDING: ADVICE FROM EXPERTS AND ALUMNI
Published on 01/10/2023
Published on 01/10/2023
“Building a network is about building a circle of connections starting with the people whom you already know,” Isabell Sthémer, connection creator and networking expert, said. But it’s not always easy for students and young graduates to make initial contacts and then benefit from them.
However, it’s vital. “Making contacts, calling on behalf of someone always works better than spontaneous contacts,” said Hervé Bommelaer, associate at the outplacement firm Enjeux Dirigeants.
Here are a few pieces of good advice for building a network.
On professional networks, Caroline Avot (‘98 CESEM graduate), consultant/trainer at Colibri Stratégie Digitale, recommends that you choose a subject that you’re interested in and respond to, comment on, and publish anything that may be connected to it.
For Caroline Avot, the best type of connection targeting can take two forms. Find a common point (two NEOMA Alumni with something to share/discuss) or make your contact understand that you can offer them something.
“Targeting your contact correctly is also about making them understand that you’ve looked into who they are and what they do,” Caroline Avot said. On LinkedIn for example, she strongly recommends adding an accompanying message to your invitation to provide context to your contact request.
Also, the initial contact shouldn’t have a commercial aspect involving a sales or service offer or have a job search angle where you’re clearly looking for an employment position. People will be suspicious. It’s better to ask questions like: What is your job, your duties? Who do you report to? What is your view of the market? Do you have any tips for networking on LinkedIn?
Building a network is about being consistent and committed. “You need to always be network building!” Isabelle Sthémer said. Networking experts recommend devoting twenty to thirty minutes per day to all types of social interactions. This can take several forms.
For all of these interactions, politesse is paramount. “Certain people do not routinely thank their contact after a network meeting,” Hervé Bommelaer from the Enjeux Dirigeants outplacement firm said. For him, it’s nothing to panic about, emotional intelligence takes over. According to him, the keys to the networking game are trust and mutual benefit.
To start an activity, the networking strategy changes slightly. Here are the best angles that experts suggest taking.
For Hervé Bommelaer from the firm Enjeux Dirigeants, being afraid of making that first contact is the first obstacle in network building. Feeling like you’re unworthy or inadequate is the second. He wants to be more reassuring. “Generally, contacts appreciate being consulted, the risk of coming across a toxic person is rare.”
For networking expert Isabelle Sthémer, “It is always nice to be valued for your expertise, to feel useful and provide advice. A networking interview is mutual beneficial for both parties.”
Caroline Avot from Colibri Stratégie Digitale recommends not to always contact a senior person for their feedback. It can be more reassuring to contact more junior professionals.
Making contact is one thing, expressing yourself on social media is another. A lot of people wonder if it is reasonable for them to express their views on LinkedIn? Yes, by following these rules: a good comment offers an additional or different point of view. A good post tells a story or comments on a current event.
Always with the aim of being mutually beneficial, it is appropriate to tag people who may be interested in a post. Or thank them for their participation in an event, something the event’s organisers also appreciate. If you are still hesitant, professionals offer services for defining your editorial approach on LinkedIn. ❚