Parfums Christian Dior and NEOMA, an exceptional partnership
Published on 07/1/2023
Published on 07/1/2023
As part of its sponsorship of the MiM Class of 2022, Parfums Christian Dior opened its doors to our students. It was a chance for them to enter the world of a house that cultivates excellence and is one of the major global players in the perfume industry.
The human resources teams at Parfums Christian Dior offered the MiM M1 students a tour of ‘Helios’, the LVMH research centre located in Saint Jean de Braye in the Loiret Department. This site unites the group’s researchers that work at the service of the different houses.
During this personalised, expansive day-long tour, our students were able to:
The HR teams highlighted the importance of artisanal expertise in both research and logistics.
It was a great opportunity for our students to discover the field of possibilities for their careers.
Over several sessions, our students had the privilege to visit the Dior Gallery in Paris, near the boutique located on Avenue Montaigne.
This gallery retraces the live of Mr. Dior and the brand’s world that he explored, namely perfume and fashion design. It includes the different fashion designs from the house’s different artistic directors.
An enchanting moment amidst the diverse, dream-like world of the Christian Dior House.
‘We had the chance to participate in one of the major meetings organised as part of the sponsorship between Parfums Christian Dior and NEOMA. How wonderful it was to be able to discover the Dior heritage during this tour. Thank you, Imen Mejri, Leïla Bezzour and Maude Corrieras for accompanying us, and thank you to our hosts for their passionate sharing of the Dior house’s history’.
HECTAR is the largest European agricultural campus and its goal is to perform testing and propose innovative solutions for sustainable farming. Our students had the opportunity to participate in two workshops:
To close out the academic year, Parfums Christian Dior offered our students a business case based on the following issue: How to build loyalty among GEN Z customers in luxury beauty?
The final presentation of the case took place on 22 May at the head offices of Parfums Christian Dior with the operational teams in attendance.
The two winning students of the case will be invited this October for a private tour of Château de la Colle Noire, the icon château of designer Christian Dior.