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Thematics :

Darren DAHL is the JCR (Journal of Consumer Research) Editor in Chief and Senior Associate Dean for Faculty of Sauder School of Business (University of British Columbia, Canada).

The Behavioural Sciences Research Centre (NEOMA Business School) was happy to receive him for a two-day visit in our school on March 25th and 26th.

On March 25th, Darren had a talk with faculties and PhD students about “How to publish in JCR”, one of the most important marketing journals nowadays.

On March 26th, he had individual meetings with faculties and PhD students of NEOMA BS (Reims campus) in order to discuss research projects.

Finally, Darren’s research interests are mainly creativity, social influence, social marketing and emotions and his papers are published in the Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Journal of Consumer Psychology, etc.

>>Read more about the Behavioural Sciences Research Centre of NEOMA Business School