Ouvrir le menu

NEOMA's world

Thematics :

The awards ceremony for the 6th edition du Prix Académique de la Recherche en Management (Academic Awards for Management Research), organised by Syntec Conseil en Management in partnership with  FNEGE and Expansion Management Review, will be held on 3 April in Paris.

Adilson BORGES, NEOMA Business School Associate Dean for Faculty, is one of the four finalists in the category “Marketing/Decision Sciences” for his article “Les effets des modèles retouchés par ordinateur sur l'évaluation du produit et sur l'estime de soi des jeunes filles” (the effects of computer enhanced models on product evaluation and self-esteem in young girls) published in Recherche et Applications en Marketing.

Adilson Borges is Programmes Vice-President of the Academy of Marketing Science and the author of several articles on retail consumer behaviour and on social marketing.
His work has appeared notably in Journal of Consumer Psychology, Journal of Business Research, Marketing Letters, Journal of Retail and Consumer Services, Recherche et Applications en Marketing, and Journal of Retail and Distribution Management.

>> Find out more about the 6th edition of the Prix Académique de la Recherche en Management

>> Learn who the finalists are