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Thematics :

The appointment of Adilson Borges, Associate Dean for Faculty and Research at NEOMA Business School, to the editorial team of this CNRS ranked journal as Associate Editor, underlines the excellence and relevance of the research carried out in our School, conforming to the highest international academic standards.

Journal of Consumer Marketing (JCM) is a journal written by scholars and practitioners, and is edited for marketers who desire further insight into how people behave as consumers worldwide. Consumption is a key element of much of human behaviour and understanding consumer behaviour is the key to creating effective marketing strategies.
The Journal of Consumer Marketing (JCM) aims to encourage rigorous research that will make a genuine impact on organisations.

Adilson BORGES, Associate Dean for Faculty at NEOMA Business School, is also Programmes Vice-President of the Academy of Marketing Science and the author of several articles on retail consumer behaviour and on social marketing.
His work has appeared notably in Journal of Consumer Psychology, Journal of Business Research, Marketing Letters, Journal of Retail and Consumer Services, Recherche et Applications en Marketing, and Journal of Retail and Distribution Management.

Source : website Emerald Group Publishing. JCM, Information. JCM, Editorial Team