Is it important to bring together the world of academia and marketing consultancy? What is the importance of research? Adilson Borges, professor, 2014 Winner of the Jury Prize at the Academic Awards for Management Research, and Associate Dean for Faculty and Research at NEOMA Business School, answers two questions about the academic world and management consulting.” Do you think that it is important to bring together the world of academia and marketing consultancy?"; “What is the importance of research?"

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