Volker Kuppelwieser, professor at NEOMA BS, received the Emerald Outstanding Paper Award 2015 for his paper “Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research", published in the European Business Review (Vol. 26 Iss: 2, pp.106 – 121) and co-written with Marko Sarstedt, Joe F. Hair Jr and Lucas Hopkins.

Paper’s purpose:
The authors aim to present partial least squares (PLS) as an evolving approach to structural equation modeling (SEM), highlight its advantages and limitations and provide an overview of recent research on the method across various fields. More

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Source : Emerald Insight. Read more

Volker Kuppelwieser, PhD, is Associate Professor in the Marketing Department of NEOMA Business School [+]