For its third edition, the NEOMA BS Research Day was held on the Paris campus and brought together professors and professionals to discuss the subject of digital transformation.

From finance and marketing to information systems and related subjects in between, digital transformation affects all fields of business management. Professors and researchers from the different academic departments at NEOMA BS presented their latest research on the subject and discussed it with their peers and the business representatives in attendance.

“Digital transformation is an area of development for our school and we wanted to show how the professors have seized this subject, particularly through their research work,” said Sandrine Henneron, Associate Dean for Faculty and Research.

From organisational transformation and Bitcoin to consumer acceptance of new technologies, the subjects studied were wide reaching and multidisciplinary. They reflect the extent of the impact of the digital transformation in all sectors of business.

“Today, businesses know about the unprecedented wave of technological innovation. My firm belief is that business culture must develop in order to adapt to the mentality of innovation and to transform various professions,” said Alain Goudey, Chief Digital Officer.

The Conversation France, an online source for media concerning independent current event analysis and information, which NEOMA BS is a partner of, also came to present the publication opportunities for general audience articles written by researchers and academics.