SM in Marketing and Data Analytics launches in October 2016!
Published on 03/14/2016
Next autumn a new programme will open on our Parisian campus: the Specialised Master programme in Marketing and Data Analytics.
This new programme, developed for holders of a four or five-year degree, is at the meeting point between marketing, technology and predictive approaches. With its pioneering approach, it is perfectly adapted to current business needs. It will train marketing professionals with analytical skills enabling them to identify problems better and take optimal decisions. This ability to anticipate will enable brands to rethink their innovation, communication, distribution and services to provide better consumer experiences.
This new twelve-month programme, delivered in French, enhances the portfolio of our Paris campus with a new course dealing directly with current business challenges.