Innovation is a ley concern for both business and public authorities since it makes economic development possible and determines the competitiveness of companies and nations in a global economy.

As part of the elective “Strategy for future markets: the case of biotechnologies” organised by the Chair in Industrial Bio-economy, Master Grande Ecole students from our Reims campus visited Biodemo, on the Pomacle-Bazancourt site.

The course deals with the specific case of biotechnologies and their markets (the next wave of growth after ICT). It is designed to help students better apprehend the potential of bio-economy for growth and careers, to understand the different challenges associated with tapping into these markets, the different ways of funding this type of technological revolution, the underlying business models, and the role of public policy and of the acceptability of the products

This subject is particularly interesting in a period when growth is weak or even non-existent in many OECD countries, and topical due to the scope of the markets concerned and the environmental stakes. Indeed, industrial bio-economy is said to have the greatest growth potential for the next 20 years of all the branches of bio-economy (health, agro-bio, bio-economy, marine).

The elective has three main objectives:
- To make management school students aware of the market opportunities for advanced technologies.
- To teach willing students the concrete dimensions of innovation strategies.
- To make it easier for these students to find work in growth sectors.

The course is designed for students interested in working in technology-intensive sectors (biotechnologies, but also medicine, aeronautics, aerospace), in innovation and in the economic, technical, organisational, managerial and ethical issues that these sectors raise.
It is also useful for students who hope to work in companies involved in sustainable development, and particularly in the non-food use of agro-resources.

>> Learn more about the Chair in Industrial Bio-economy of NEOMA Business School