As part of their consulting project, 34 students from the Advanced Masters in Corporate Communications Strategies had the pleasure of meeting Benoît Leroy, 2012 BBA graduate and co-founder of Nachos. Created in 2013, this start-up was supported by the NEOMA Business School Incubator, thereby benefiting from the many services for developing its activity (personalised coaching, meetings with professionals-experts, networking, web taskforce, etc.).
For 13 years the AM in Corporate Communications Strategies has trained versatile experts capable of developing and implementing communication strategies. It’s why Pierrick Gomez, pedagogic director for the AM in Corporate Communications Strategies, encourages the exchanges with start-ups that offer particularly interesting field studies.
“As young entrepreneurs, start-ups need a smart, effective communications strategy for developing their business. By helping them formalise and structure their communication strategy, our students participate in their rise. It’s both edifying and instructive for them to see their solutions applied!”

For Nachos, the students will perform a diagnostic review (consumption experience summary, competition study, individual consumer interviews) before providing their recommendations for a communications strategy. This report will be delivered to the company in June 2018.

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