Rami Adwan, the current Lebanese ambassador to France and a graduate of the PGE NEOMA 1997, was on the Rouen campus on 6 October. His Excellency had come to present to students on the MSc International Project Development the case they are to be working on throughout the year.

Case study for Lebanon

As a graduate of the Master in Management in 1997, Rami Adwan naturally turned to NEOMA students to ask them to work on proposals for the benefit of Lebanon, a country undergoing an unprecedented economic crisis.

“The international dimension of our programme, which this year involves 15 different nationalities, is one of the reasons that led Rami Adwan to entrust our students with this study. He also expects them to be able to reflect free of any constraints and traditional scenarios!” explains Anne-Sophie Courtier, Director of the MSc Full Time at NEOMA.

On the subject of ‘How to increase the national wealth of Lebanon through investment in the agri-food sectors from production to distribution’, students on the MSc International Project Development, with the support of a multi-disciplinary team of NEOMA teaching staff, will therefore study issues involved in the distribution of Lebanese food products in France, from all the various different aspects (finance, geopolitics, logistics, etc.) and in line with the CCI (Chamber of Commerce and Industry) Paris Île de France and the CCI France Liban (Lebanon).

Enriching exchanges

After presenting the case study, Rami Adwan enjoyed an in-depth discussion with Chantal and Marwan, two Lebanese students on the MSC IPD who, after working as architects for some years, decided to leave Lebanon for France. 

“It was a real honour to receive His Excellency Rami Adwan and the students were totally captivated by the enriching and extremely friendly discussion they had with him,” concluded Anne-Sophie Courtier.