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At the end of May, NEOMA Business School and the Ecole Européenne Supérieure d’Art de Bretagne (European Academy of Art in Brittany or EESAB) reported the progress of the project to the councillors of the town of Fougères, whose castle is one of the main trial sites for the VISTA-AR project (www.vista-ar.com).

Elsa Gatelier, Jean-Baptiste Suquet (Economist and Professor of Organisation, NEOMA BS) and Erwan Mahé (Professor of Digital Design, EESAB) presented progress in analysing the economic models of the castle and the technological solutions envisaged, using augmented reality and virtual reality.

It was possible to validate the first systems proposed (tablets and street furniture) following discussions with the Mayor, Louis Feuvrier, and with Evelyne Gautier Le Bail, Assistant to the Mayor with special responsibility for culture, heritage and the tourist economy and Samuel Linard, Heritage coordinator. This led to the setting in place of an implementation phase, with a deadline of Spring 2019.

For more information on the VISTA-AR project
>Discover more articles and videos about the VISTA-AR project
>VISTA-AR Project, funded by Interreg France (England) programme
>Project website: www.vista-ar.com


Programme priority: To realise the potential of natural and cultural assets to deliver innovation and sustainable growth.

The allocated budget is €8,292,568.68 with European Regional Development Fund (ERDF) co-funding of 69%.

This includes an extension with budget awarded in November 2020 to allow the project to mitigate the risks of the pandemic.