![](https://neoma-bs.com/sites/default/files/uploaded_images/profs-neoma_0.png)# LU Lijue { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://neoma-bs.com/" }, { "@type": "ListItem", "position": 2, "name": "LU\u0020Lijue", "item": "https://neoma-bs.com/node/29150.md" } ] } - [Home](https://neoma-bs.com/) - LU Lijue ![](/sites/default/files/styles/large/public/uploaded_images/photos_academ/33812-lu-lijue.jpg?itok=_CveXuXY)LU Lijue Assistant Professor - About - Academic publications [Information Systems, Supply Chain & Decision Making](https://neoma-bs.com/departements/information-systems-supply-chain-decision-making) PhD in Business Lijue is an Assistant Professor in the Information Systems, Supply Chain Management & Decision Support department at NEOMA Business School. She earned her PhD in Business from Universitat de Barcelona, where she was part of the research group "Game Theory and Assignment Markets". Lijue has a multidisciplinary background and her research focuses on decision science in business and management, with interests in Operations Management, Supply Chain Management and Coordination. Lijue’s work has been presented at international conferences and published in scientific journals such as European Journal of Operational Research and Journal of the Operational Research Society. Lijue also serves as an ad hoc reviewer for journals including Annals of Operations Research, Socio-Economic Planning Sciences, Operations Research Letters, among others. ### Areas of research - Differential Game - Industrial Organization - Optimization - Supply Chain Management - Operations Management - Marketing ## Recent academic contributions LU, L., F. BEN ABDELAZIZ, "The role of socially responsible firms and government subsidies in the sustainability transition: A multi-objective game", *Energy Economics*, March 2026, vol. 155, pp. 109198 DOI : [ 10.1016/j.eneco.2026.109198 ](https://dx.doi.org/10.1016/j.eneco.2026.109198) LU, L., H. JALALI, M. MENEZES, "An efficient algorithm for large-scale dynamic assortment planning problems", *European Journal of Operational Research*, September 2025, vol. 330, no. 1, pp. 72-83 DOI : [ 10.1016/j.ejor.2025.09.017 ](https://dx.doi.org/10.1016/j.ejor.2025.09.017) LU, L., M. MENEZES, "Supply chain vertical competition and product proliferation under different power structures", *International Journal of Production Economics*, January 2024, vol. 267, pp. 109097 DOI : [ 10.1016/j.ijpe.2023.109097 ](https://dx.doi.org/10.1016/j.ijpe.2023.109097) ## Publications LU, L., F. BEN ABDELAZIZ, "The role of socially responsible firms and government subsidies in the sustainability transition: A multi-objective game", *Energy Economics*, March 2026, vol. 155, pp. 109198 DOI : [ 10.1016/j.eneco.2026.109198 ](https://dx.doi.org/10.1016/j.eneco.2026.109198) LU, L., H. JALALI, M. MENEZES, "An efficient algorithm for large-scale dynamic assortment planning problems", *European Journal of Operational Research*, September 2025, vol. 330, no. 1, pp. 72-83 DOI : [ 10.1016/j.ejor.2025.09.017 ](https://dx.doi.org/10.1016/j.ejor.2025.09.017) LU, L., M. MENEZES, "Supply chain vertical competition and product proliferation under different power structures", *International Journal of Production Economics*, January 2024, vol. 267, pp. 109097 DOI : [ 10.1016/j.ijpe.2023.109097 ](https://dx.doi.org/10.1016/j.ijpe.2023.109097) LU, L., J. NAVAS, "Advertising and quality improving strategies in a supply chain when facing potential crises", *European Journal of Operational Research*, February 2021, vol. 288, no. 3, pp. 839-851 DOI : [ 10.1016/j.ejor.2020.06.026 ](https://dx.doi.org/10.1016/j.ejor.2020.06.026) LU, L., J. NAVAS, "Lanchester duopoly model revisited: Advertising competition under time inconsistent preferences", *Journal of the Operational Research Society*, September 2020, pp. 1-17 DOI : [ 10.1080/01605682.2020.1824551 ](https://dx.doi.org/10.1080/01605682.2020.1824551) LU, L., J. MARÍN-SOLANO, J. NAVAS, "An analysis of efficiency of time-consistent coordination mechanisms in a model of supply chain management", *European Journal of Operational Research*, November 2019, vol. 279, no. 1, pp. 211-224 DOI : [ 10.1016/j.ejor.2019.05.031 ](https://dx.doi.org/10.1016/j.ejor.2019.05.031) ## Conference contributions LU, L., "Building resilience: a dynamic approach" in *13th ISDG Workshop*, 2023, Naples, Italy LU, L., "Building resilience: a dynamic approach" in *POMS2023 International Conference*, 2023, Paris, France LU, L., M. MENEZES, "Product variety under cost uncertainty and information asymmetry" in *POMS2023 International Conference*, 2023, Paris, France LU, L., H. JALALI, M. MENEZES, "Introducing an efficient heuristic for the dynamic assortment planning problem" in *POMS2023 International Conference Operations Management and United Nation’s Sustainable Development Goals*, 2023, Paris, France JALALI, H., L. LU, M. MENEZES, "A heuristic for large-scale dynamic assortment planning problem" in *6th Meeting of the EWG Retail Operations*, 2023, Stockholm, Sweden LU, L., "Dynamic Pricing and Advertising with Reference Price Effect When Envisioning Product-recall Crisis" in *Workshop on Dynamic Games and Applications*, 2022, Paris, France LU, L., "Supply Chain Vertical Competition and Product Proliferation under Different Power Structures" in *Dynamics of Socio Economic Systems conference*, 2022, Rouen, France LU, L., "Dynamic Pricing and Advertising with Reference Price Effect When Envisioning Product-recall Crisis" in *19th International Symposium on Dynamic Games and Applications*, 2022, Porto, Portugal LU, L., "Product Proliferation in Supply Chain Management under Different Power Structures" in *RESILIENT NETWORKS: POMS International Conference*, 2022, Budapest, Hungary JALALI, H., L. LU, M. MENEZES, "Product Proliferation, End of Season Inventory, and the Firm's Operating Performance" in *DYSES - NEOMA Business School*, 2022, Rouen, France LU, L., "Product Proliferation and Supply Chain Games" in *31st European Conference on Operational Research*, 2021, Athens, Greece LU, L., "Advertising and Quality Improving Strategies in a Marketing Channel When Facing Potential Crisis" in *2019 2nd Catalan Economic Society Conference*, 2019, Barcelona, Spain LU, L., "Advertising and Quality Improving Strategies in a Marketing Channel When Facing Potential Crisis" in *2018 18th International Symposium on Dynamic Games and Applications*, 2018, France LU, L., "Aggregation of Time Preferences in a Cooperative Advertising Differential Game" in *La Red Española de Elección Social*, 2017, Barcelona, Spain LU, L., "Time-Consistent Equilibria in Cooperative Advertising in Supply Chain Management" in *International Society of Dynamic Games – China Chapter: Conference on Dynamic Games and Game Theoretic Analysis*, 2017, Ningbo, China LU, L., "Time-Consistent Equilibria in Cooperative Advertising in Supply Chain Management" in *11th International Society of Dynamic Games Workshop*, 2017, Warsaw, Poland LU, L., "Optimal Dynamic Advertising Under Time Inconsistent Preferences" in *17th International Symposium on Dynamic Games and Applications (presented by coauthor)*, 2016, Urbino, Italy ## Research seminars JALALI, H., L. LU, M. MENEZES, "Introducing an efficient heuristic for the dynamic assortment planning problem" *Distinguished Speakers Series Area of Excellence The Complexity Advantage*. 2023, Paris, France LU, L., "Product Proliferation and Supply Chain Games" *Distinguished Speakers Series online NEOMA Business School*. 2021, Online, France LU, L., "Advertising and Quality Improving Strategies in a Supply Chain When Facing Potential Crises" *Dynamic Games and Applications Seminar online GERAD (Group for Research in Decision Analysis)*. 2020, Online, Canada