![](https://neoma-bs.com/sites/default/files/uploaded_images/profs-neoma_0.png)# LI Jing { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://neoma-bs.com/" }, { "@type": "ListItem", "position": 2, "name": "LI\u0020Jing", "item": "https://neoma-bs.com/node/30350.md" } ] } - [Home](https://neoma-bs.com/) - LI Jing ![](/sites/default/files/styles/large/public/uploaded_images/photos_academ/40244-li-jing.jpg?itok=P9ftLThc)LI Jing Assistant Professor - About - Academic publications [Information Systems, Supply Chain & Decision Making](https://neoma-bs.com/departements/information-systems-supply-chain-decision-making) PhD. in Management Information Systems Jing Li is an Assistant professor of Information Systems Management at NEOMA Business School in France. Jing’s research interests include E-commerce, User-generated Content, Customer Relationship Management, and Generative Artificial Intelligence. Her research appears in top-tier international business journals, including Journal of Marketing, Information Systems Research, Journal of Business Ethics, Journal of Business Research, Journal of the Association for Information Science and Technology, Information & Management, and Internet Research. Jing serves as an ad hoc reviewer for several journals including the Journal of Marketing, Information & Management, Information Technology and Management, and Internet Research, among others. ### Areas of research - Customer Relationship Management - Generative Artificial Intelligence - E-commerce - User-generated Content ## Recent academic contributions LI, J., X. XU, E. W. T. NGAI, "How review content, sentiment and helpfulness votes jointly affect trust of reviews and attitude", *Internet Research: Electronic Networking Applications and Policy*, November 2024, vol. 34, no. 6, pp. 2232-2256 DOI : [ 10.1108/INTR-01-2023-0025 ](https://dx.doi.org/10.1108/INTR-01-2023-0025) LI, J., X. XU, E. W. T. NGAI, "Presentational effects of photos and text in electronic word-of-mouth on consumer decisions", *Internet Research: Electronic Networking Applications and Policy*, April 2023, vol. 33, no. 2, pp. 473-499 DOI : [ 10.1108/INTR-03-2021-0143 ](https://dx.doi.org/10.1108/INTR-03-2021-0143) ZENG, F., Q. YE, Z. YANG, J. LI, Y. A. SONG, "Which Privacy Policy Works, Privacy Assurance or Personalization Declaration? An Investigation of Privacy Policies and Privacy Concerns", *Journal of Business Ethics*, April 2022, vol. 176, no. 4, pp. 781-798 DOI : [ 10.1007/s10551-020-04626-x ](https://dx.doi.org/10.1007/s10551-020-04626-x) ## Publications LI, J., X. XU, E. W. T. NGAI, "How review content, sentiment and helpfulness votes jointly affect trust of reviews and attitude", *Internet Research: Electronic Networking Applications and Policy*, November 2024, vol. 34, no. 6, pp. 2232-2256 DOI : [ 10.1108/INTR-01-2023-0025 ](https://dx.doi.org/10.1108/INTR-01-2023-0025) LI, J., X. XU, E. W. T. NGAI, "Presentational effects of photos and text in electronic word-of-mouth on consumer decisions", *Internet Research: Electronic Networking Applications and Policy*, April 2023, vol. 33, no. 2, pp. 473-499 DOI : [ 10.1108/INTR-03-2021-0143 ](https://dx.doi.org/10.1108/INTR-03-2021-0143) ZENG, F., Q. YE, Z. YANG, J. LI, Y. A. SONG, "Which Privacy Policy Works, Privacy Assurance or Personalization Declaration? An Investigation of Privacy Policies and Privacy Concerns", *Journal of Business Ethics*, April 2022, vol. 176, no. 4, pp. 781-798 DOI : [ 10.1007/s10551-020-04626-x ](https://dx.doi.org/10.1007/s10551-020-04626-x) LI, J., X. XIN XU, N. ERIC, "Does certainty tone matter? Effects of review certainty, reviewer characteristics, and organizational niche width on review usefulness", *Information & Management*, December 2021, vol. 58, no. 8, pp. 103549 DOI : [ 10.1016/j.im.2021.103549 ](https://dx.doi.org/10.1016/j.im.2021.103549) DU, Q., J. LI, Y. DU, G. A. WANG, W. FAN, "Predicting crowdfunding project success based on backers' language preferences", *Journal of the Association for Information Science and Technology (JASIST)*, December 2021, vol. 72, no. 12, pp. 1558-1574 DOI : [ 10.1002/asi.24530 ](https://dx.doi.org/10.1002/asi.24530) LI, J., X. LUO, X. LU, T. MORIGUCHI, "The Double-Edged Effects of E-Commerce Cart Retargeting: Does Retargeting Too Early Backfire?", *Journal of Marketing*, July 2021, vol. 85, no. 4, pp. 123-140 DOI : [ 10.1177/0022242920959043 ](https://dx.doi.org/10.1177/0022242920959043) ZENG, F., Q. YE, J. LI, Z. YANG, "Does self-disclosure matter? A dynamic two-stage perspective for the personalization-privacy paradox", *Journal of Business Research*, January 2021, vol. 124, pp. 667-675 DOI : [ 10.1016/j.jbusres.2020.02.006 ](https://dx.doi.org/10.1016/j.jbusres.2020.02.006) LUO, X., X. LU, J. LI, "When and How to Leverage E-commerce Cart Targeting: The Relative and Moderated Effects of Scarcity and Price Incentives with a Two-Stage Field Experiment and Causal Forest Optimization", *Information Systems Research*, December 2019, vol. 30, no. 4, pp. 1203-1227 DOI : [ 10.1287/isre.2019.0859 ](https://dx.doi.org/10.1287/isre.2019.0859) ## Conferences LI, J., X. XU, "Walking Customers from Business to Friend Relationships" in *ICIS*, 2018, San Francisco, CA LI, J., X. XU, E. NGAI, "Investigation on Ratio and Magnitude of Helpfulness Votes" in *AMCIS*, 2018, New Orleans, LA LI, J., X. LUO, "The Double-Edged Effects of E-Commerce Cart Retargeting" in *CODE @ MIT*, 2017, Cambridge, MA LI, J., X. LUO, "When and How to Leverage E-commerce Cart Targeting" in *NYU Conference on Digital Marketing*, 2017, New York, NY LI, J., E. NGAI, "Does Certainty Tone Matter?" in *AMCIS*, 2016, San Diego, CA