![](/sites/default/files/styles/news_header_xxl/public/uploaded_images/rentree_gbba.jpeg?itok=MGU1hTD3) [ School life ](https://neoma-bs.com/neoma-s-world?cat=school-life) [ Sustainable development ](https://neoma-bs.com/neoma-s-world?tags=sustainable-development) [ Entrepreneurship ](https://neoma-bs.com/neoma-s-world?tags=entrepreneurship) [ Innovation ](https://neoma-bs.com/neoma-s-world?tags=innovation) { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://neoma-bs.com/" }, { "@type": "ListItem", "position": 2, "name": "NEOMA\u2019s\u0020world", "item": "https://neoma-bs.com/neoma-s-world" }, { "@type": "ListItem", "position": 3, "name": "Global\u0020BBA\u0020New\u0020Intake\u003A\u0020Immediate\u0020Immersion\u0020Into\u0020Innovation", "item": "https://neoma-bs.com/node/3125311.md" } ] } - [Home](https://neoma-bs.com/) - [NEOMA’s world](https://neoma-bs.com/neoma-s-world) - Global BBA New Intake: Immediate Immersion Into Innovation # Global BBA new intake: immediate immersion into innovation Published on 08/10/2025 [ View profile on Facebook](https://www.facebook.com/sharer.php?u=https://neoma-bs.com/news/global-bba-new-intake-immediate-immersion-innovation) [ View profile on X-twitter](https://twitter.com/intent/tweet?urlhttps://neoma-bs.com/news/global-bba-new-intake-immediate-immersion-innovation) [ View profile on Linkedin](https://linkedin.com/shareArticle?url=https://neoma-bs.com/news/global-bba-new-intake-immediate-immersion-innovation) [ View profile on Email](mailto:?subject=https://neoma-bs.com/news/global-bba-new-intake-immediate-immersion-innovation) [ View profile on Copy](javascript:void(0);https://neoma-bs.com/news/global-bba-new-intake-immediate-immersion-innovation) ### **1. The context** On 18 September 2025, the 380 new students on the Global BBA at NEOMA began their new academic career at the Paris campus. To get the new year off to a good start, the School organised an integration seminar, the ‘Sustainability in Action Seminar’, a two-day immersive challenge focussed on innovation and sustainable development. ### **2. The challenge** The students’ mission was to devise a sustainable entrepreneurial project. To do that they had to base their ideas on the 5Rs of the circular economy: 1. Refuse – avoid pointless consumption 2. Reduce – reduce use of resources 3. Reuse – extend the life of products 4. Repair – repair instead of throwing away 5. Recycle – turn waste into new resources Led by coaches, former students or start-up managers from the campuses, they applied design thinking methods, a way of thinking inspired by the world of design, which helps you devise solutions starting from the actual needs of users. The seminar concluded with a final pitch to a judging panel, with the added bonus of a year’s incubation at NEOMA BS for the winning project. ### **3. The benefit to the students** In addition to the entrepreneurial experience, this seminar enabled students to develop key skills, such as teamwork, creativity, communication, and a critical mindset. For many of them, this was their first immersion into the culture of innovation, so dear to NEOMA. By tackling sustainable development right from the beginning of the year, the students gained awareness of the great economic and ecological challenges they will be facing in the future, while at the same time having a real experience of the levers of positive transformation. ### **4. The student view** Student feedback was unanimous: this seminar was an outstanding experience. “*I like the idea of meeting my fellow students on a fun project like this. It’s serious work, but you also learn to get to know each other”* said Charlotte, a first-year student. “*Everybody here has the soul of an entrepreneur. It’s very stimulating to be plunged into a real project right at the beginning, even before the formal classes start,”* added Maille, who is also in the first year. A start to the new academic year that was inspiring, collaborative, and also committed to a sustainable future. ## Associated programme [ ![](/sites/default/files/styles/large/public/img/gbba-visuel-header-formation-1035-632.jpg?itok=6zSEJ_GV) ### Global BBA Expand your horizons with the Global BBA. Two tracks: General Track & Global Double Degree CESEM Track. 2 Tracks - General Track - Global Double Degree CESEM Track 4 years Paris (Years 1 & 2), Reims, Rouen ](https://neoma-bs.com/programmes/global-bba) ## Related news ![NEOMA mobilise les étudiants pendant 48 h pour allier business et responsabilité environnementale et en](/sites/default/files/styles/picture_card/public/uploaded_images/seminaire-ocean_pge_2025.png?itok=HPq5ZSjT) ### [ Combining business and environmental responsibility is a teaching issue for NEOMA ](https://neoma-bs.com/news/combining-business-and-environmental-responsibility-teaching-issue-neoma) 06/10/2025 [School life](https://neoma-bs.com/neoma-s-world?cat=school-life) In September, the School organised an Ocean Seminar for the start of the new term for students on the MiM programme [ Sustainable development ](https://neoma-bs.com/neoma-s-world?tags=sustainable-development) [ Entrepreneurship ](https://neoma-bs.com/neoma-s-world?tags=entrepreneurship) [ Academic excellence ](https://neoma-bs.com/neoma-s-world?tags=academic-excellence) [ Innovation ](https://neoma-bs.com/neoma-s-world?tags=innovation) ![Rentrée 2025 Etudiants 1ère année PGE ](/sites/default/files/styles/picture_card/public/uploaded_images/rentree2025.png?itok=H0W5qH5P) ### [ Back to school: three keynotes to launch the NEOMA journey ](https://neoma-bs.com/news/back-school-three-keynotes-launch-neoma-journey) 11/09/2025 [School life](https://neoma-bs.com/neoma-s-world?cat=school-life) In early September, NEOMA welcomed its new cohort of first-year students on its MiM Programme { "@context": "https://schema.org", "@type": "Article", "headline": "Global BBA new intake: immediate immersion into innovation", "description": "The School organised a challenge focussed on innovation and sustainable development.", "image": "https://neoma-bs.com/sites/default/files/uploaded_images/rentree_gbba.jpeg", "publisher": { "@type": "Organization", "name": "NEOMA Business School", "logo": { "@type": "ImageObject", "url": "https://neoma-bs.com/sites/default/files/uploaded_images/neoma_logo.svg" } }, "datePublished": "2025-10-08", "dateModified": "2025-10-16" }