![](https://neoma-bs.com/sites/default/files/uploaded_images/profs-neoma_0.png)# QUERCI Ilaria { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://neoma-bs.com/" }, { "@type": "ListItem", "position": 2, "name": "QUERCI\u0020Ilaria", "item": "https://neoma-bs.com/node/31469.md" } ] } - [Home](https://neoma-bs.com/) - QUERCI Ilaria ![](/sites/default/files/styles/large/public/uploaded_images/photos_academ/41258-querci-ilaria.jpg?itok=yMZLlPKc)QUERCI Ilaria Assistant Professor - About - Academic publications [Marketing](https://neoma-bs.com/departements/marketing) PhD, Management, Banking, and Commodity Sciences, Management Track Ilaria Querci is Assistant Professor of Marketing at NEOMA Business School. She received her PhD from the Sapienza University of Rome and was a post-doc researcher at Ca’ Foscari University of Venice. Her research interests focus on human interaction with AI technologies, particularly regarding consumer-smart object relationships, consumer resistance to the adoption of and privacy concerns towards AI technologies. She is also interested in pro-environmental behavior. Her work has been published in Psychology & Marketing and Technovation. She also presented at international marketing conferences like the European Marketing Academy Conference (EMAC) and the Association for Consumer Research (ACR). ### Areas of research - Barriers to consumers’ adoption of AI-enabled products - Consumers’ privacy concerns in AI-powered contexts - Consumer-smart object relationships - Human-computer interactions ## Recent academic contributions BARBAROSSA, C., I. QUERCI, G. HALKIAS, C. AMATULLI, "Infectious disease threats increase preference for plastic-packaged products" in *53rd European Marketing Academy,*, pp. (119544), 2024 QUERCI, I., L. MONSURRÒ, P. PEVERINI, "When anthropomorphism backfires: Anticipation of negative social roles as a source of resistance to smart object adoption", *Technovation*, April 2024, vol. 132 DOI : [ 10.1016/j.technovation.2024.102971 ](https://dx.doi.org/10.1016/j.technovation.2024.102971) QUERCI, I., L. MONSURRÒ, S. GRAPPI, S. ROMANI, R. BAGOZZI, "Satisfaction is not enough: the concept of customer delight and its relevance in the AI context" in *52nd European Marketing Academy,*, pp. (114182), 2023 ## Publications QUERCI, I., L. MONSURRÒ, P. PEVERINI, "When anthropomorphism backfires: Anticipation of negative social roles as a source of resistance to smart object adoption", *Technovation*, April 2024, vol. 132 DOI : [ 10.1016/j.technovation.2024.102971 ](https://dx.doi.org/10.1016/j.technovation.2024.102971) DAVOLA, A., I. QUERCI, S. ROMANI, "No Consumer Is an Island—Relational Disclosure as a Regulatory Strategy to Advance Consumer Protection Against Microtargeting", *Journal of Consumer Policy*, January 2023, vol. 46, pp. 1-25 DOI : [ http://dx.doi.org/10.2139/ssrn.4068548 ](https://dx.doi.org/http://dx.doi.org/10.2139/ssrn.4068548) QUERCI, I., C. BARBAROSSA, S. ROMANI, F. RICOTTA, "Explaining How Algorithms Work Reduces Consumers’ Concerns Regarding the Collection of Personal Data and Promotes AI Technology Adoption", *Psychology and Marketing*, October 2022, vol. 39, no. 10, pp. 1888–1901 DOI : [ /10.1002/mar.21705 ](https://dx.doi.org//10.1002/mar.21705) QUERCI, I., F. RULLANI, "Artificial Intelligence Creativity Support Tools for Creating Social Enterprises' Business Models,", *Department of Management, Università Ca' Foscari Venezia Working Paper*, July 2021, vol. 7 DOI : [ 10.2139/ssrn.4151424 ](https://dx.doi.org/10.2139/ssrn.4151424) MONSURRÒ, L., I. QUERCI, P. PEVERINI, S. ROMANI, "Consumers' Resistance to the Adoption of Smart Objects: A Relational Perspective", *Advances in Consumer Research*, January 2020, vol. 48, pp. 552-553 ## Chapters QUERCI, I., "Iperconnessione via interazione consumer to consumer (Hyperconnection through consumer to consumer interaction)" in *Marketing nell’era dell’iperconnessione*., Ricotta, F. Eds, Editeur Pearson Education, pp. 58-70, 2020 ## Conferences BARBAROSSA, C., I. QUERCI, G. HALKIAS, C. AMATULLI, "Infectious disease threats increase preference for plastic-packaged products" in *53rd European Marketing Academy,*, pp. (119544), 2024 QUERCI, I., L. MONSURRÒ, S. GRAPPI, S. ROMANI, R. BAGOZZI, "Satisfaction is not enough: the concept of customer delight and its relevance in the AI context" in *52nd European Marketing Academy,*, pp. (114182), 2023 QUERCI, I., "Artificial Intelligence Creativity Support Tools for Creating social enterprises' Business Models" in *The DRUID22 Conference*, 2022, Copenhague, Denmark MONSURRÒ, L., I. QUERCI, S. GRAPPI, S. ROMANI, G. GISTRI, "Negative relationships in the interactions between consumers and smart objects" in *European Marketing Academy,*, vol. 51st, no. 107352, 2022 QUERCI, I., L. MONSURRÒ, "Is it only about Partners and Servants? A qualitative study about positive Smart Speaker social roles" in *European Marketing Academy*, vol. 50th, no. 104571, 2021 QUERCI, I., C. BARBAROSSA, S. ROMANI, F. RICOTTA, "Tearing down the rules surrounding the social dilemma: The effect of information detail and control on consumers’ data collection concerns" in *XVII Annual Conference of the Italian Marketing Academy*, 2020, Varese, Italy MONSURRÒ, L., I. QUERCI, "Partner o Servant? Un’analisi qualitativa dei ruoli sociali degli Smart Speaker (Partner or Servant? A qualitative analysis of Smart Speakers’ social roles)," in *XVII Annual Conference of the Italian Marketing Academy*, 2020, Varese MONSURRÒ, L., I. QUERCI, P. PEVERINI, S. ROMANI, "The dark side of consumer-smart object relationship: A non-user perspective" in *European Marketing Academy*, 2020, Budapest, Hungary MONSURRÒ, L., I. QUERCI, "Il lato oscuro delle relazioni tra consumatore e smart object: una prospettiva “non-user” (The dark side of consumer-smart object relationships: a “non-user” persective)" in *XVI Annual Conference of the Italian Marketing Academy*, *Universita Cattolica*, 2019, Italy QUERCI, I., S. ROMANI, C. BARBAROSSA, F. RICOTTA, "Against the IoT: a multi-method examination of the barriers to the adoption of smart objects" in *Proceedings of the European Marketing Academy*, vol. 48, no. 9725, 2019, Germany QUERCI, I., F. RICOTTA, S. ROMANI, "Il mercato degli smart object: un’analisi qualitativa delle barriere all’adozione (The smart object market: a qualitative analysis of the barriers to the adoption)" in *XV Annual Conference of the Italian Marketing Academy*, 2018, Bari, Italy ## Conference invitations QUERCI, I. - "No consumer is an Island - Relational Disclosure as a Regulatory Strategy to advance Consumers Protection against Microtargeting" - 2022, Vienna, Austria QUERCI, I. - "No consumer is an island: Relational disclosure as a regulatory strategy to advance consumers protection against microtargeting" - 2022, Italy QUERCI, I. - "L’impatto del digitale sulle politiche di prodotto: user experience, personalizzazione, smart objects e branding" - 2021, Macerata, Italy QUERCI, I. - "Consumatori e Intelligenza artificiale: un’indagine esplorativa della soddisfazione nelle esperienze di interazione" - 2021, Macerata, Italy ## Conference contributions QUERCI, I., P. PEVERINI, S. ROMANI, R. L. VELLA, L. VISCONTI, "Unveiling the Dark Side of Smart Objects-Consumer Relationships" in *GW Intelligence of Things Conference*, 2019, Washington, United States QUERCI, I., S. COLACINO, M. DE ANGELIS, F. RICOTTA, "“Fueling go to market: ripensare il «retailing» dei carburanti nell’era della digital transformation (Fueling go to market: rethinking fuel retailing in the digital transformation era)" in *XV Annual Conference of the Italian Marketing Academy*, 2018, Bari, Italy