![](https://neoma-bs.com/sites/default/files/uploaded_images/profs-neoma_0.png)# YIN Wenyan

 

 

 
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- YIN Wenyan
 
  

 

    ![](/sites/default/files/styles/large/public/uploaded_images/photos_academ/41341-yin-wenyan.jpg?itok=uR-0kjmZ)YIN Wenyan

 Assistant Professor

  

 <wenyan.yin@neoma-bs.fr> 

 

 

 

 - About
 - Academic publications
 
  

 

    [Marketing](https://neoma-bs.com/departements/marketing) 

    PhD / Doctorat international, Marketing 

 

Wenyan Yin is an Assistant Professor of Marketing at NEOMA Business School. She received her Ph.D. in Marketing from LeBow College of Business at Drexel University. Her research mainly focuses on three topics: new technology in marketing, consumer well-being, and Word-of-Mouth. She is particularly interested in examining how new technology could enhance consumer well-being, such as healthy eating and financial planning. She has chaired symposia and presented her work at major academic conferences such as ACR, SCP, and AMTP. She also contributes to the research community as a reviewer for journals such as Service Science.

 

 ###  Areas of research 



- New technologies
- Social media and WOM
- Consumer Well-Being
 
  

 

##   Recent academic contributions  

 YIN, W., J. BERGER, Y. HUANG, "Personal Pronouns and Persuasion" in *Association of Consumer Research (ACR) 2023*, *Advances in Consumer Research*, vol. 51, pp. 758-759, 2023 

 YIN, W., Y. HUANG, C. LAMBERTON, "Human Chefs Cook More Calories: The Impact of Human (vs. Robotic) Food Producer on Calorie Estimation" in *Society for Consumer Psychology*, 2022, United States 

 YIN, W., Y. HUANG, J. BERGER, "“I like it” vs. “You’ll like it”: How Certainty Impacts the Use of Personal Pronouns in Online Reviews?”." in *Society for Consumer Psychology*, 2022, United States 

 

 

 

##   Publications  

 YIN, W., F. NUSRAT, Y. HUANG, "Quarantining to Become a Better Me: Effect of Voluntary versus Compulsory Preventive Behavior on Consumer Adaptation during COVID-19", *Health Marketing Quarterly*, July-September 2022, vol. 40, no. 3, pp. 227-247  DOI : [ 10.1080/07359683.2022.2092254 ](https://dx.doi.org/10.1080/07359683.2022.2092254)

  

 

 

 

 

##   Conferences  

 YIN, W., J. BERGER, Y. HUANG, "Personal Pronouns and Persuasion" in *Association of Consumer Research (ACR) 2023*, *Advances in Consumer Research*, vol. 51, pp. 758-759, 2023 

 YIN, W., Y. HUANG, C. LAMBERTON, "Human Chefs Cook More Calories: The Impact of Human (vs. Robotic) Food Producer on Calorie Estimation" in *Association of Marketing Theory &amp; Practice*, 2022, Sandestin, Fl 

 

 

 

##   Conference contributions  

 YIN, W., Y. HUANG, C. LAMBERTON, "Human Chefs Cook More Calories: The Impact of Human (vs. Robotic) Food Producer on Calorie Estimation" in *Society for Consumer Psychology*, 2022, United States 

 YIN, W., Y. HUANG, J. BERGER, "“I like it” vs. “You’ll like it”: How Certainty Impacts the Use of Personal Pronouns in Online Reviews?”." in *Society for Consumer Psychology*, 2022, United States 

 YIN, W., F. NUSRAT, Y. HUANG, "Quarantining to Become a Better Me: Effect of Voluntary versus Compulsory Preventive Behavior on Consumer Adaptation during COVID-19" in *Research Spotlight: LeBow Marketing Department's COVID-19 Research*, 2020, Philadelphia, United States