![](https://neoma-bs.com/sites/default/files/uploaded_images/profs-neoma_0.png)# ZAGGL Michael { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://neoma-bs.com/" }, { "@type": "ListItem", "position": 2, "name": "ZAGGL\u0020Michael", "item": "https://neoma-bs.com/node/33228.md" } ] } - [Home](https://neoma-bs.com/) - ZAGGL Michael ![](/sites/default/files/styles/large/public/uploaded_images/photos_academ/42366-zaggl-michael.jpg?itok=EoZgwX4E)ZAGGL Michael Full Professor - About - Academic publications [Strategy & Entrepreneurship](https://neoma-bs.com/departements/strategy-entrepreneurship) PhD Michael Zaggl is a Full Professor at NEOMA Business School. He received his Habilitation degree from Technical University of Munich, a PhD from Technical University of Hamburg, and his Master’s and Bachelor’s degrees from the University of Koblenz. Before joining NEOMA, Dr. Zaggl held a tenured position at Aarhus University in Denmark. He also held several visiting positions, among others, at Harvard University, Purdue, University of Southern California, and University of Göttingen. His research interests include distributed and digital innovation, crowdsourcing, technologically-enabled strategic search, and data-driven decision-making. His work has been published in Academy of Management Discoveries, MIS Quarterly, Research Policy, and Strategic Management Journal, among others. He is a member of the Academy of Management, Deutscher Hochschulverband, and a distinguished member of the Association for Information Systems. Dr. Zaggl has worked extensively with organizations, managers, and consultants, both in the U.S. and in Europe. ### Areas of research - Digital innovation - crowdsourcing - open source software development - coordination - innovation team ## Recent academic contributions ZAGGL, M., A. MALHOTRA, O. ALEXY, A. MAJCHRZAK, "Maximize the Wisdom of the Crowd for Complex Problems", *MIT Sloan Management Review*, Summer 2025 BLOCK, J., C. BRANDSTETTER , M. ZAGGL, "Maker motives and entrepreneurial opportunity evaluation in academic makerspaces", *Small Business Economics*, August 2025, vol. 65, pp. 973-993 DOI : [ 10.1007/s11187-025-01018-1 ](https://dx.doi.org/10.1007/s11187-025-01018-1) TSIROZIDIS, G., U. B. KIRK, M. ZAGGL, "Benefits for thee, not for me? mHealth engagement through the lens of privacy calculus theory and trust", *Behavior and Information Technology*, April 2025, pp. 1-21 DOI : [ 10.1080/0144929X.2025.2485395 ](https://dx.doi.org/10.1080/0144929X.2025.2485395) ## Publications ZAGGL, M., A. MALHOTRA, O. ALEXY, A. MAJCHRZAK, "Maximize the Wisdom of the Crowd for Complex Problems", *MIT Sloan Management Review*, Summer 2025 BLOCK, J., C. BRANDSTETTER , M. ZAGGL, "Maker motives and entrepreneurial opportunity evaluation in academic makerspaces", *Small Business Economics*, August 2025, vol. 65, pp. 973-993 DOI : [ 10.1007/s11187-025-01018-1 ](https://dx.doi.org/10.1007/s11187-025-01018-1) TSIROZIDIS, G., U. B. KIRK, M. ZAGGL, "Benefits for thee, not for me? mHealth engagement through the lens of privacy calculus theory and trust", *Behavior and Information Technology*, April 2025, pp. 1-21 DOI : [ 10.1080/0144929X.2025.2485395 ](https://dx.doi.org/10.1080/0144929X.2025.2485395) DUEHOLM MÜLLER , S., M. ZAGGL, R. SVANGAARD , A. JAKOBSEN, "Digital Transformation Toward Data-Driven Decision-Making: Theorizing Action Strategies in Response to Transformation Challenges", *Communications of the Association for Information Systems*, June 2025, vol. 56, pp. 961-999 DOI : [ 10.17705/1CAIS.05637 ](https://dx.doi.org/10.17705/1CAIS.05637) ZAGGL, M., "How Artifact-Based and Authority-Based Coordination Affect Propagation Costs in Open Source Software Development", *MIS Quarterly*, June 2025, vol. 49, no. 2, pp. 805-822 ZAGGL, M., J. BLOCK, J. WISSEL, "Certification of Open Source Software Compliance: Insights From a Conjoint Experiment", *Information Systems Journal*, August 2025 DOI : [ 10.1111/isj.70014 ](https://dx.doi.org/10.1111/isj.70014) ZAGGL, M., M. LINZMAJER, G. WALSH, R. REINHARDT, J. POTTBÄCKER, "Success of mass customization toolkits: Product design typicality as boundary condition", *Journal of Business Research*, November 2025, vol. 200, pp. 115669 DOI : [ 10.1016/j.jbusres.2025.115669 ](https://dx.doi.org/10.1016/j.jbusres.2025.115669) JOERGENSEN , P., M. ZAGGL, "The Role of Data Science and Data Analytics for Innovation: A Literature Review", *Journal of Business Analytics*, June 2024, vol. 7, no. 4, pp. 207-223 ZAGGL, M., M. MUELLER, "Creativity reputation allocation in open and distributed innovation", *Technovation*, December 2024, vol. 138 DOI : [ 10.1016/j.technovation.2024.103117 ](https://dx.doi.org/10.1016/j.technovation.2024.103117) SCHWEISFURTH, T. G., C. P. SCHÖTTL, C. RAASCH, M. ZAGGL, "Distributed decision‐making in the shadow of hierarchy: How hierarchical similarity biases idea evaluation", *Strategic Management Journal*, September 2023, vol. 44, no. 9, pp. 2255-2282 DOI : [ 10.1002/smj.3497 ](https://dx.doi.org/10.1002/smj.3497) ZAGGL, M., A. ARVIND MALHOTRA, O. ALEXY, A. MAJCHRZAK, "Governing Crowdsourcing for Unconstrained Innovation Problems", *Strategic Management Journal*, November 2023, vol. 44, no. 11, pp. 2783-2817 LEE, J. "., H. PARK, M. ZAGGL, "When to Signal? Contingencies for Career-Motivated Contributions in Online Collaboration Communities", *Journal of the Association for Information Systems*, January 2022, vol. 23, no. 6, pp. 1386-1419 DOI : [ 10.17705/1jais.00765 ](https://dx.doi.org/10.17705/1jais.00765) ZAGGL, M., J. POTTBÄCKER, "Facilitators and inhibitors for integrating expertise diversity in innovation teams: The case of plasmid exchange in molecular biology", *Research Policy*, November 2021, vol. 50, no. 9, pp. 104313 DOI : [ 10.1016/j.respol.2021.104313 ](https://dx.doi.org/10.1016/j.respol.2021.104313) MAJCHRZAK, A., A. MALHOTRA, M. ZAGGL, "How Open Crowds Self-Organize", *Academy of Management Discoveries*, March 2021, vol. 7, no. 1, pp. 104-129 DOI : [ 10.5465/amd.2018.0087 ](https://dx.doi.org/10.5465/amd.2018.0087) ZAGGL, M., T. G. SCHWEISFURTH, C. HERSTATT, "The Dynamics of Openness and the Role of User Communities: A Case Study in the Ecosystem of Open Source Gaming Handhelds", *IEEE Transactions on Engineering Management*, August 2020, vol. 67, no. 3, pp. 712-723 DOI : [ 10.1109/TEM.2019.2897900 ](https://dx.doi.org/10.1109/TEM.2019.2897900) ZAGGL, M., J. BLOCK, "Do small funding amounts lead to reverse herding? A field experiment in reward-based crowdfunding", *Journal of Business Venturing Insights*, November 2019, vol. 12, pp. e00139 DOI : [ 10.1016/j.jbvi.2019.e00139 ](https://dx.doi.org/10.1016/j.jbvi.2019.e00139) ZAGGL, M., M. A. HAGENMAIER, C. RAASCH, "The choice between uniqueness and conformity in mass customization", *R and D Management*, March 2019, vol. 49, no. 2, pp. 204-221 DOI : [ 10.1111/radm.12327 ](https://dx.doi.org/10.1111/radm.12327) ZAGGL, M., "Manipulation of explicit reputation in innovation and knowledge exchange communities: The example of referencing in science", *Research Policy*, June 2017, vol. 46, no. 5, pp. 970-983 DOI : [ 10.1016/j.respol.2017.02.009 ](https://dx.doi.org/10.1016/j.respol.2017.02.009) GREITEMANN, J., M. ZAGGL, M. HEHL, C. RAASCH, G. REINHART, "Technology lifecycle-oriented search for production technologies", *CIRP Journal of Manufacturing Science and Technology*, January 2017, vol. 16, pp. 21-33 DOI : [ 10.1016/j.cirpj.2016.08.001 ](https://dx.doi.org/10.1016/j.cirpj.2016.08.001) ZAGGL, M., "Eleven mechanisms for the evolution of cooperation", *Journal of Institutional Economics*, June 2014, vol. 10, no. 2, pp. 197-230 DOI : [ 10.1017/S1744137413000374 ](https://dx.doi.org/10.1017/S1744137413000374) ZAGGL, M., "Relative Performance Measurement of Researchers: The High Impact of Data Source Selection", *Management@TUHH Research Paper Series* , January 2011, no. 5 MEYER, M., M. ZAGGL, K. M. CARLEY, "Measuring CMOT’s intellectual structure and its development", *Computational & Mathematical Organization Theory*, March 2011, vol. 17, no. 1, pp. 1-34 DOI : [ 10.1007/s10588-010-9076-0 ](https://dx.doi.org/10.1007/s10588-010-9076-0) ## Chapters ZAGGL, M., A. MAJCHRZAK, "Principles on how to manage interactions between human workers and artificial intelligence/machine learning technologies" in *Handbook of Virtual Work*., Lucy Gilson, Thomas O’Neill, M. Maynard Eds, Edward Elgar Publishing, pp. 89-108, 2023 DOI : [ 10.4337/9781802200508.00012 ](https://dx.doi.org/10.4337/9781802200508.00012) FREDERIKSEN, L., P. SMITH, C. BERGENHOLTZ, S. HILBOLLING, M. BERETTA, O. VUCULESCU, M. ZAGGL, H. ALSTED SØNDERGAARD, "Extending the use of Crowds for Innovation? Fund it Yourself!" in *The Oxford Handbook of Open Innovation*., Henry Chesbrough, Agnieszka Radziwon, Wim Vanhaverbeke, Joel West Eds, Oxford University Press, pp. 357-370, 2023 DOI : [ 10.1093/oxfordhb/9780192899798.013.21 ](https://dx.doi.org/10.1093/oxfordhb/9780192899798.013.21) HAGENMAIER, M. A., S. PREISSNER, C. RAASCH, M. ZAGGL, "Die Integration des Kunden in den Innovationsprozess: Eine Untersuchung zu Mass Customization von Produkt- Service Systemen" in *Innova­tions­prozesse zyklenorientiert managen - Verzahnte Entwicklung von Produkt-Service Systemen*., B. Vogel-Heuser, U. Lindemann, G. Reinhart Eds, Springer Verlag, pp. 207–219, 2015 PREISSNER, S., C. RAASCH, M. ZAGGL, "Nutzer und Hersteller im Lebenszyklus disruptiver Produkt- und Service Innovationen" in *Innovationsprozesse Zyklenorientiert Managen*., B. Vogel-Heuser, U. Lindemann and G. Reinhart Eds, Springer Verlag, pp. 220-230, 2015 WALDKIRCH, R. W., M. MEYER, M. ZAGGL, "Beyond Publication Counts – The Impact of Citations and Combined Metrics on the Performance Measurement of German Business Researchers" in *Performance Management im Hochschulbereich*., Alexander Dilger, Harald Dyckhoff, Günter Fandel Eds, Springer Fachmedien Wiesbaden, pp. 61-86, 2013 DOI : [ 10.1007/978-3-658-03348-4\_4 ](https://dx.doi.org/10.1007/978-3-658-03348-4_4) ## Conferences ZAGGL, M., "The Experimenting Firm: Data-Driven Decision-Making Under Bounded Rationality" in *83rd Academy of Management*, 2023, Boston, United States ZAGGL, M., M. TWYMAN, Y. YANG, N. MUTHA, A. MAJCHRZAK, "The Data Science Gender Gap: Investigating Progression Rates in the Kaggle Online Community" in *83rd Academy of Management*, 2023, Boston, United States ZAGGL, M., M. WURZER, K. KLYVER, C. BERGENHOLTZ, "External Venture Idea Evaluation and Venture Idea Revisions? The Role of Opportunity Confidence" in *83rd Academy of Management*, 2023, Boston, United States FREDERIKSEN, L., M. RIVATO, M. ZAGGL, "Crowdfunding for Science: Knowledge Production and Career Trajectories of Individuals Seeking Crowdfunding for Their Research" in *DRUID*, 2023 ZAGGL, M., M. RIVATO, "Status versus Reputation as Motivation in Online Communities" in *56th Hawaii International Conference on System Sciences (HICSS)*, 2022 ZAGGL, M., A. MAJCHRZAK, J. GIBBS, P. MORE, "Does Member Familiarity in Innovation Task Forces Help or Hinder Sustainable Innovation? The Roles of Expertise vs Dialogic Coordination" in *82nd Academy of Management*, 2022, Seattle, United States ZAGGL, M., J. GIBBS, L. GILSON, T. GRIFFITH, T. MAYNARD, ET AL., "Understanding Virtual Work, PDW" in *82nd Academy of Management*, 2022, Seattle, United States ZAGGL, M., J. RAFNER, C. BANTLE, D. DELLERMANN, M. SÖLLNER, J. SHERSON, "Towards Hybrid Intelligence Workflows: Integrating Interface Design and Scalable deployment" in *Hybrid Human Artificial Intelligence (HHAI)*, 2022, Amsterdam, Netherlands PALMER, S., A. FAGE-BUTLER, M. ZAGGL, "Explainability and Trust-Related Biases" in *Building Appropriate Trust in Human-AI Interactions*, 2022, Coimbra, Portugal ZAGGL, M., M. RIVATO, L. FREDERIKSEN, "Crowdfunding of Science: Career Trajectories and Performance of Individuals Seeking Crowdfunding Funding for Their Research Projects" in *Open Innovation in Science (OIS) Research Conference*, 2022, Genève, Switzerland ZAGGL, M., "The Perceptual Firm: On the Effectiveness of Business Experiments for Creating Business Value" in *Jubiläumstagung des Verbands der Hochschullehrer für Betriebswirtschaft*, 2022, Düsseldorf (virtual), Germany ZAGGL, M., "When to Signal? The Contextual Conditions for Career-Motivated User Contributions in Online Collaboration Communities" in *54th Hawaii International Conference on System Sciences (HICSS)*, 2021 ZAGGL, M., Y. SUN, A. MAJCHRZAK, A. MALHOTRA, "Integrative Solutions in Online Crowdsourcing Innovation Challenges" in *54th Hawaii International Conference on System Sciences (HICSS)*, 2021 ZAGGL, M., "How Business Experiments Create Business Value" in *Conference on Artificial Intelligence, Machine Learning, and Business Analytics*, 2021, Philadelphia (virtual conference) ZAGGL, M., M. WURZER, C. BERGENHOLTZ, K. NYGAARD, "Opportunity confidence and idea revision effort" in *Babson College Entrepreneurship Research Conference*, 2021 ZAGGL, M., J. WISSEL, A. LINDBERG, "Control vs Freedom: How Companies Manage Knowledge Sharing with Open Source Software Communities." in *52nd Hawaii International Conference on System Sciences (HICSS)*, 2020 ZAGGL, M., M. MUELLER, "Why Can't You See What I Can? Reputation Allocation for Solitary Innovators and Fluid Teams" in *80th Academy of Management*, 2020, Vancouver(virtual conference), Canada WISSEL, J., M. ZAGGL, A. LINDBERG, "Control vs Freedom: How Companies Manage Knowledge Sharing with Open Source Software Communities" in *Proceedings of the 40th International Conference on Information Systems*, 2019 ZAGGL, M., J. WISSEL, F. NAGLE, "Open Source Software Development and Organizations" in *79th Academy of Management -Selected as Showcase Symposium*, 2019, Boston, United States ZAGGL, M., J. WISSEL, "Control vs Freedom: How Companies Manage Knowledge Sharing with Open Source Software Communities" in *17th Open and User Innovation Conference*, 2019, Utrecht University School of Economics, Netherlands ZAGGL, M., "Opportunity Selection in Self-Managing Organizations: The Limits of Crowds" in *Proceedings of the 39th International Conference on Information Systems*, 2018 ZAGGL, M., T. G. SCHWEISFURTH, C. P. SCHÖTTL, C. RAASCH, "Hierarchical Distance and Idea Evaluation in Enterprise Crowdfunding" in *Proceedings of the 39th International Conference on Information Systems*, 2018