![](https://neoma-bs.com/sites/default/files/uploaded_images/profs-neoma_0.png)# GYORKE Mariann

 

 

 
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- GYORKE Mariann
 
  

 

    ![](/sites/default/files/styles/large/public/uploaded_images/photos_academ/42570-gyorke-mariann.jpg?itok=-6Bs4Bzs)GYORKE Mariann

 Assistant Professor

  

 <mariann.gyorke@neoma-bs.fr> 

 

 

 

 - About
 - Academic publications
 
  

 

    [Accounting, Control &amp; Legal Affairs](https://neoma-bs.com/departements/accounting-control-legal-affairs) 

    Master 

 

Mariann is an Assistant Professor of Management Control at NEOMA Business School. She researches accounting as a social and organizational practice, focusing on the construction of management control and accounting instruments in the context of consultants, in particular through representation and discourse. Another part of her research examines the role of accounting and accountability in society through various phenomena such as, for instance, election audits. Mariann’s research is interdisciplinary and uses qualitative methods. She has presented her work at various international conferences such as CPA, IPA, AAE. Prior to her work as an academic, Mariann has accumulated 20 years of experience serving in various audit, accounting, and control positions in industry and as a freelance consultant. She is in the process of completing her Ph.D. at ESCP Business school and is an ACCA qualified accountant.

 

 ###  Areas of research 



- Management control systems and instruments
- cultural production of control
- marketization and the commons
- accounting technologies and democracy
- Interdisciplinary research
 
  

 

##   Recent academic contributions  

 FEHL, A. G., M. MASON, M. GYORKE, "Consumption Solidarity: Healing Cultural Trauma Following Marketplace Violence", *Journal of Consumer Research*, October 2025, vol. 52, no. 3, pp. 547-572  DOI : [ 10.1093/jcr/ucaf003 ](https://dx.doi.org/10.1093/jcr/ucaf003)

  

 

 VARGHA, Z., M. GYORKE, "Democratic Dissonance: Observing and Accounting by Volunteer Election Officials in Hungary", *Sociologica : International Journal for Sociological Debate*, April 2025, vol. 19, no. 1, pp. 165-174  DOI : [ 10.6092/issn.1971-8853/21490 ](https://dx.doi.org/10.6092/issn.1971-8853/21490)

  

 

 FEHL, A., M. MASON, M. GYORKE, "Faire corps avec les autres: Cultural trauma and consumer solidarity in the aftermath of violent marketplace attacks" in *ACR 53rd Annual Conference*, 2022, Denver, CO, United States 

 

 

 

##   Publications  

 FEHL, A. G., M. MASON, M. GYORKE, "Consumption Solidarity: Healing Cultural Trauma Following Marketplace Violence", *Journal of Consumer Research*, October 2025, vol. 52, no. 3, pp. 547-572  DOI : [ 10.1093/jcr/ucaf003 ](https://dx.doi.org/10.1093/jcr/ucaf003)

  

 

 VARGHA, Z., M. GYORKE, "Democratic Dissonance: Observing and Accounting by Volunteer Election Officials in Hungary", *Sociologica : International Journal for Sociological Debate*, April 2025, vol. 19, no. 1, pp. 165-174  DOI : [ 10.6092/issn.1971-8853/21490 ](https://dx.doi.org/10.6092/issn.1971-8853/21490)

  

 

 FEHL, A. G., M. MASON, M. GYORKE, "Faire Corps avec les Autres: Cultural trauma and consumer solidarity in the aftermath of violent marketplace attacks", *Advances in Consumer Research*, September 2022, vol. 50, pp. 377-378 

 FEHL, A. G., M. MASON, M. GYORKE, S. BONE, "Marketplace Violence and Community Resiliency: Individual and Collective Transformation Following the Paris November 2015 Terrorist Attacks", *Advances in Consumer Research*, September 2020, vol. 48, pp. 324-325 

 

 

 

##   Conferences  

 FEHL, A., M. MASON, M. GYORKE, "Faire corps avec les autres: Cultural trauma and consumer solidarity in the aftermath of violent marketplace attacks" in *ACR 53rd Annual Conference*, 2022, Denver, CO, United States 

 FEHL, A., M. MASON, S. BONE, M. GYORKE, "Marketplace violence and consumer resiliency: Exploring individual and collective transformation following the 2015 Paris terrorist attacks" in *ACR 51stAnnual Conference*, 2020, France