![](https://neoma-bs.com/sites/default/files/uploaded_images/profs-neoma_0.png)# FEHL Amy { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://neoma-bs.com/" }, { "@type": "ListItem", "position": 2, "name": "FEHL\u0020Amy", "item": "https://neoma-bs.com/node/35931.md" } ] } - [Home](https://neoma-bs.com/) - FEHL Amy ![](/sites/default/files/styles/large/public/uploaded_images/photos_academ/103845-fehl-amy.jpg?itok=srUqRR_-)FEHL Amy Associate Professor - About - Academic publications [Marketing](https://neoma-bs.com/departements/marketing) Bachelor of Science, Technology, and International Affairs Amy Greiner Fehl is an Associate Professor of Marketing at NEOMA Business School. She teaches B2B Marketing and Sales & Business Development. With over 10 years of work experience in the healthcare and aerospace industries, she earned her PhD from Oklahoma State University and an MBA from Georgia Tech. She received her undergraduate degree and highest honor in her major in Science, Technology, and International Affairs from Georgetown University. Her research appears in Journal of Consumer Research, Journal of Service Research, Psychology & Marketing, Journal of Business Research, Journal of Consumer Affairs, and Journal of Personal Selling & Sales Management, among others. She explores transformative healthcare policy, marketplace crises, solidarity, cultural violence in markets, and connection through meaning-making in sales and services marketing. Amy serves on the Editorial Review Board of the Journal of Business Research. ### Areas of research - B2B marketing - Sales - Solidarity - Marketplace crises - Healthcare policy - Communication heuristics - Transformative Consumer Research: vaccine hesitancy, decision making, and concepts of care - Mixed methods: experiments, structural equation modeling, depth interviews, content analysis, supervised machine learning, etc. ## Recent academic contributions FEHL, A., T. ARNOLD, V. GOOD, "Logotherapy and B2B brands: end user meaning-making on the job leads to deep brand connection" in *Summer AMA Conference*, 2024, Boston, MA, United States FEHL, A., M. MASON, K. AOUN BARAKAT, "What’s in a blind spot? Undervalued and overlooked care in macromarketing practices: Care as a common good" in *2024 Macromarketing Conference*, 2024, Helsinki, Finland FEHL, A., K. AOUN BARAKAT, M. MASON, C. SHULTZ, S. BAKER STERLING, M. RHOADES THOMAS, "Institutional theory and crises in healthcare: make it or break it?" in *2024 Winter AMA Conference*, 2024, St Pete Beach, FL, United States ## Publications FEHL, A., S. R. FINKELSTEIN, B. PEREIRA, M. CASEROTTI, "How information processing style and vaccine pace development messaging influence vaccine acceptance: A mixed methods exploration", *Journal of Consumer Affairs*, December 2024, vol. 58, no. 4, pp. 1034-1071 DOI : [ 10.1111/joca.12601 ](https://dx.doi.org/10.1111/joca.12601) GOOD, V., A. FEHL, S. M. MANGUS, "Lonely and Insecure: How salesperson Well-Being impacts performance", *Journal of Business Research*, November 2024, vol. 184, pp. 114887 DOI : [ 10.1016/j.jbusres.2024.114887 ](https://dx.doi.org/10.1016/j.jbusres.2024.114887) GOOD, V., A. FEHL, A. C. LABRECQUE, C. VOORHEES, "Cultivating Resilience in Organizational Frontline Employees", *Journal of Service Research*, August 2023, vol. 26, no. 3, pp. 405-421 DOI : [ 10.1177/10946705231161778 ](https://dx.doi.org/10.1177/10946705231161778) FEHL, A., V. GOOD, T. ARNOLD, "Exploring the drivers of B2B end user engagement", *Journal of Personal Selling and Sales Management*, September 2023, vol. 43, no. 3, pp. 159-177 DOI : [ 10.1080/08853134.2022.2120488 ](https://dx.doi.org/10.1080/08853134.2022.2120488) PEREIRA, B., A. FEHL, S. R. FINKELSTEIN, G. M. JIGA‐BOY, M. CASEROTTI, "Scarcity in COVID‐19 vaccine supplies reduces perceived vaccination priority and increases vaccine hesitancy", *Psychology and Marketing*, May 2022, vol. 39, no. 5, pp. 921-936 DOI : [ 10.1002/mar.21629 ](https://dx.doi.org/10.1002/mar.21629) ## Chapters FEHL, A., M. MASON, "Collaborative consumption after community tragedies: public space for communal healing" in *Understanding Collaborative Consumption*., Pia A. Albinsson, B. Y. Perera, Stephanie J. Lawson Eds, Edward Elgar Publishing, pp. 98-110, 2024 DOI : [ 10.4337/9781035307531.00016 ](https://dx.doi.org/10.4337/9781035307531.00016) ## Conferences FEHL, A., T. ARNOLD, V. GOOD, "Logotherapy and B2B brands: end user meaning-making on the job leads to deep brand connection" in *Summer AMA Conference*, 2024, Boston, MA, United States FEHL, A., M. MASON, K. AOUN BARAKAT, "What’s in a blind spot? Undervalued and overlooked care in macromarketing practices: Care as a common good" in *2024 Macromarketing Conference*, 2024, Helsinki, Finland FEHL, A., K. AOUN BARAKAT, M. MASON, C. SHULTZ, S. BAKER STERLING, M. RHOADES THOMAS, "Institutional theory and crises in healthcare: make it or break it?" in *2024 Winter AMA Conference*, 2024, St Pete Beach, FL, United States DUNNETT, S., E. BANISTER, F. CHEETHAM, K. HAMILTON, H. GEORGE, H. VICDAN, A. FEHL, S. ANDERSON, M. PIACENTINI, "Therapeutic networks" in *2023 TCR Conference*, 2023, London, United Kingdom PEREIRA, B., A. FEHL, R. FINKELSTEIN, M. CASEROTTI, "Health messaging for preventative care: the role of need for cognition versus need for affect on vaccine acceptance" in *Society for Consumer Psychology Conference*, 2023, San Juan, Puerto Rico GOOD, V., A. FEHL, A. C. LABRECQUE, C. VOORHEES, "Cultivating resilience in organizational frontline employees" in *Organizational Frontlines Pre-Conference at the 2023 Winter AMA Conference*, 2023, Nashville, United States FEHL, A., T. ARNOLD, V. GOOD, "B2B sales outreach: End user lessons for supplier firms" in *2023 Winter AMA Conference*, 2023, Nashville, TN, United States PEREIRA, B., A. FEHL, R. FINKELSTEIN, G. M. JIGA‐BOY, M. CASEROTTI, "Scarcity and demand: It’s complicated" in *Winter AMA Conference*, 2023, Nashville, United States FEHL, A., M. MASON, "Marketplace violence: Consumption and collective healing in public spaces after tragedies" in *Marketing and Public Policy Conference*, 2023, Washington, DC, United States FEHL, A., R. FINKELSTEIN, B. PEREIRA, G. M. JIGA‐BOY, M. CASEROTTI, "When does scarcity decrease (vs. increase) demand?" in *ACR 53rd Annual Conference*, 2022, Denver, CO, United States FEHL, A., M. MASON, M. GYORKE, "Faire corps avec les autres: Cultural trauma and consumer solidarity in the aftermath of violent marketplace attacks" in *ACR 53rd Annual Conference*, 2022, Denver, CO, United States PEREIRA, B., A. FEHL, R. FINKELSTEIN, G. M. JIGA‐BOY, M. CASEROTTI, "Factors impacting COVID-19 vaccine hesitancy and acceptance" in *TCR-AMA Impact Festival*, 2022, Chicago, IL, United States GOOD, V., A. FEHL, "Exploring the impact of salesperson loneliness" in *Summer AMA*, 2022, Chicago, IL, United States SHULTZ, C., K. AOUN BARAKAT, A. FEHL, "Conflict, resolve and rebirth in profoundly distressed economies" in *Macromarketing Conference*, 2022, Online GOOD, V., A. FEHL, A. C. LABRECQUE, C. VOORHEES, "Salesperson resilience in crisis" in *Winter AMA*, 2022, Las Vegas, NV, United States PEREIRA, B., A. FEHL, R. FINKELSTEIN, G. M. JIGA‐BOY, M. CASEROTTI, "Scarcity in COVID-19 vaccine supplies reduces vaccination priority and acceptance" in *Winter AMA*, 2022, Las Vegas, NV, United States PEREIRA, B., A. FEHL, R. FINKELSTEIN, G. M. JIGA‐BOY, M. CASEROTTI, "Scarcity in COVID-19 vaccine supplies reduces perceived vaccination priority and increases hesitancy" in *AMA Marketing and Public Policy Conference*, 2022, Austin, TX, United States SHULTZ, C., S. BONE, M. MASON, K. AOUN BARAKAT, A. J. MALTER, K. POUNDERS, A. FEHL, M. RHOADES THOMAS, "Social conflicts and marketing dynamics" in *Macromarketing Conference*, 2021, Online GOOD, V., A. FEHL, "The yin and tang of salesperson loneliness" in *Global Sales Science Institute (GSSI) / American Marketing Association Sales SIG (Sales SIG) Conference*, 2021, Online SHULTZ, C., S. BONE, M. MASON, K. AOUN BARAKAT, S. BAKER, A. J. MALTER, K. POUNDERS, A. FEHL, M. RHOADES THOMAS, "Resilience and recovery in deeply traumatized markets" in *AMA Winter Academic Conference*, 2021, Online PEREIRA, B., A. FEHL, R. FINKELSTEIN, G. M. JIGA‐BOY, M. CASEROTTI, "Don't play the scarcity card: Perceived scarcity in COVID-19 vaccine supplies reduces vaccination priority and acceptance" in *ACR 52nd Annual Conference*, 2021, Online BONE, S., M. MASON, S. BAKER, K. AOUN BARAKAT, A. FEHL, K. POUNDERS, C. SHULTZ, M. RHOADES THOMAS, "Collective trauma, relief, and resiliency: In and through consumption and markets" in *TCR Conference*, 2021, Online FEHL, A., M. MASON, S. BONE, M. GYORKE, "Marketplace violence and consumer resiliency: Exploring individual and collective transformation following the 2015 Paris terrorist attacks" in *ACR 51stAnnual Conference*, 2020, France FEHL, A., T. ARNOLD, "End users and engagement: An empirical investigation" in *Winter AMA Conference*, 2018, New Orleans, United States